SACHEU Debuts Full Cosmetics Collection at Ulta Beauty
SACHEU, the innovative beauty brand that rose to fame on TikTok, is taking a big step forward by launching its complete cosmetics line at Ulta Beauty stores nationwide. This exciting rollout allows customers to experience the brand’s entire range for the very first time in physical locations, marking a significant milestone in their journey.
Unveiling the Full Assortment
Starting from the launch date, the comprehensive assortment will be available online and will gradually appear on shelves across Ulta’s expansive store network. The full line includes popular items for eyes, lips, and face, providing every beauty enthusiast with the chance to explore their coveted products in person.
A Popular Journey
SACHEU's initial foray into Ulta Beauty began with a selective range of products back in December 2021. The brand quickly gained traction, particularly with its Lip Liner, which became a favorite in the beauty community. With this latest expansion, customers will now have access to a wider selection of items, including the well-loved Cheek STAY-N, Contour STAY-N, and the exciting Liquid Glow STAY-N.
Aligning Values with Retail Success
Vincent Hickey, Chief Commercial Officer of SACHEU, commented on the partnership, saying, "Ulta Beauty's dedication to inclusivity and innovation mirrors SACHEU's values. Expanding our presence in retail through Ulta Beauty allows us to bring the complete SACHEU experience to our community in a vibrant new way." This collaboration highlights the synergy between the two brands as they both strive for creativity and connection in the beauty industry.
Exclusive Launches and Events
In addition to the full line, Ulta Beauty will offer exclusive early access to new products such as Eyeshadow Stay-N and Eyeliner Stay-N. This unique offering adds excitement for consumers eager to try the latest trends.
To celebrate this significant launch, SACHEU is also hosting a unique event called SACHEU WORLD—a pop-up experience aimed at bringing the viral aspects of the brand to life from July 18th to July 20th. This immersive event promises to engage visitors with interactive makeup experiences that reflect the digital ethos of the brand while cultivating a sense of community.
The Essence of SACHEU
At its core, SACHEU promotes beauty that fits seamlessly into daily life. Their products are crafted with innovative all-day wear technology, designed to adapt to the needs of real life, moving gracefully from day to night. This commitment to quality is a cornerstone of their brand philosophy and is evident in their meticulously developed cosmetics.
Building a Community
Co-Founder Sarah Cheung emphasized, "SACHEU World is all about bringing our viral beauty moments to life, celebrating the community that has collectively contributed to our success." The brand aims to create genuine connections with its fans, showcasing how its products enhance everyday beauty routines.
For beauty lovers eager to explore the full SACHEU collection, the entire lineup will officially launch in 700 Ulta Beauty locations along with availability on Ulta.com. This rollout enhances the shopping experience for customers who have represented the brand's swift rise in the beauty sector.
Frequently Asked Questions
What cosmetics will SACHEU offer at Ulta Beauty?
SACHEU will offer a full range of cosmetics, including items for eyes, lips, and face such as Cheek STAY-N and Liquid Glow STAY-N.
When will the SACHEU products be available in stores?
The SACHEU full cosmetics range will be available in Ulta Beauty stores nationwide starting on July 7th, 2025.
What is SACHEU WORLD?
SACHEU WORLD is an immersive pop-up experience that will showcase the brand’s spirit through interactive makeup moments and community events from July 18th to July 20th.
How did SACHEU become popular?
SACHEU gained popularity through its engaging social media presence on TikTok, particularly with viral products like the Peel-Off Lip Liner Stain.
Who are the key figures at SACHEU?
Key figures in SACHEU’s leadership include Vincent Hickey as Chief Commercial Officer and Sarah Cheung as Co-Founder, both instrumental in the brand's success.
