New Agreement Between Sabre and TAP Air Portugal
In a significant move to enhance service offerings in the travel market, Sabre Corporation and TAP Air Portugal have expanded their distribution agreement. This partnership will enable travel agents to access New Distribution Capability (NDC) content, promoting a modernized booking experience. By allowing agencies to integrate NDC offers with traditional content, this alignment signifies an important step forward in the evolution of travel technology.
Seamless Access for Travel Agents
Travel agents affiliated with Sabre can now place activation requests to access TAP Air Portugal's NDC inventory. This innovative approach allows them to shop, book, and manage TAP’s evolving offerings along with traditional European airline options. The integration of NDC will enable agents to present a broadened selection of travel solutions to customers, enhancing their overall booking experience.
Enhanced Customer Service
Justin Jovignot, Director Distribution and Commercial Strategy at TAP Air Portugal, expressed excitement over the partnership, highlighting the benefits of a seamless and modern booking experience for customers. This collaboration acknowledges and leverages the crucial role that travel agents play in ensuring a quality service experience.
Sabre’s Global Reach and Technology
Sabre Corporation is a prominent technology provider in the travel industry, offering solutions that connect countless travel suppliers and buyers globally. With a robust network that spans over 160 countries, Sabre facilitates a vast marketplace where travel agents can access a comprehensive array of services. The adaptation of its technology to include NDC reflects Sabre’s commitment to remaining at the forefront of travel technology.
Broadening Travel Agent Options
With thousands of agencies already involved in the Sabre system, the ability to access NDC content introduces a new era of customer choice and flexibility. Agents can utilize Sabre's Offer and Order APIs alongside existing booking tools, including Sabre Red 360 and GetThere corporate tools, to present diverse travel options tailored to client needs.
Modern Airline Retail and its Impacts
The expansion of the agreement highlights the travel industry's ongoing transition toward modern airline retailing, a transformation driven by both customer preferences and technological advances. Airlines utilizing NDC can tailor their offerings based on specific traveler needs, thus enhancing personalization in travel experiences.
About TAP Air Portugal
TAP Air Portugal stands as a major carrier headquartered in Lisbon and is part of the Star Alliance, signaling its status as an influential player in the airline sector. Established in 1945, this airline has continually evolved, maintaining a modern fleet primarily composed of advanced Airbus NEO aircraft. This fleet modernization includes initiatives aimed at reducing environmental impact, demonstrating TAP's commitment to sustainability.
Achievements and Awards
Recognized multiple times by global travel awards, TAP Air Portugal has been celebrated as Europe's Leading Airline to both Africa and South America, showcasing its significant role in international travel. This dedication to excellence and safety positions TAP among the top airlines in the world, making it a preferred choice for travelers across different continents.
Media and Investor Relations
For any inquiries regarding this enhanced collaboration or further information about the companies involved, interested parties can reach out to media contact Kristin Hays or investor relations representative Brian Evans through the provided email addresses. These contacts are crucial for obtaining insights on ongoing developments in the partnership and company's strategic directions.
Frequently Asked Questions
What is the significance of the Sabre and TAP Air Portugal agreement?
This agreement enhances the access of travel agents to customized NDC content, allowing for a more advanced and personalized booking process.
How can travel agents leverage the new NDC content?
Travel agents can utilize Sabre’s platform to shop, book, and manage NDC offers, integrating them alongside traditional offerings for their clients.
What does NDC stand for?
NDC stands for New Distribution Capability, a travel industry standard developed by IATA to enhance the distribution of airline products.
How extensive is Sabre's network?
Sabre operates in over 160 countries, providing a powerful global marketplace for travel agents and suppliers alike.
Why is TAP Air Portugal recognized internationally?
TAP has received numerous awards for its service excellence, especially in connecting Europe to Africa and South America.
