Russell Athletic® and For Bare Feet Join Forces to Launch Premium Sock Collection
Russell Athletic® and For Bare Feet are excited to unveil their new licensing partnership, which promises to bring a premium collection of socks to the market. This collaboration merges Russell Athletic's remarkable sports history with For Bare Feet's acknowledged craftsmanship in creating high-quality socks.
The release is expected in Fall 2025, featuring an array of sock styles that cater specifically to athletic performance and daily wear requirements. These socks will be designed to offer not only style but also the necessary comfort and durability that athletes and active individuals demand.
Jeff Traen, the Senior Director of Activewear Marketing, expressed enthusiasm about this collaboration, noting, "Working with experts such as For Bare Feet only serves to strengthen our brand's deep roots in sports while enhancing consumer interest in Russell Athletic® for years to come." This sentiment underscores the shared commitment both brands have to quality and innovation.
With its legacy dating back to 1902, Russell Athletic has been a name synonymous with sports performance. This upcoming collection will embrace styles suitable for game day, intense training sessions, and everyday usage. Equipped with Russell Athletic’s signature Dri-Power® moisture-wicking technology, the socks aim to provide unparalleled comfort for users, helping them to stay dry and focused on their activities.
Justin Fredericks, President and CEO of For Bare Feet, articulated his excitement by stating, "We are thrilled to partner with Russell Athletic. This collaboration blends our expertise in sock craftsmanship with Russell's prestigious sportswear history, creating a match that is truly ideal for both brands. We eagerly look forward to delivering superior comfort, unmatched performance, and stylish designs to our customers. Expect some exciting developments soon!"
Consumers will be able to find the Russell Athletic® sock collection both online and in selected retail locations starting in Fall 2025.
About Russell Athletic®
Russell Athletic has steadfastly dedicated itself to empowering everyday athletes since its inception in 1902. The brand is renowned for innovations such as the creation of the sweatshirt and its supportive role in outfitting championship sports teams. For over a century, Russell Athletic has significantly contributed to the development of innovative sportswear, both on and off the playing field. As a proud supporter of sports teams in the United States, Russell Athletic operates as a subsidiary of Fruit of the Loom®.
About For Bare Feet, LLC
Founded in 1984, For Bare Feet has evolved into a leading figure in the sock industry, boasting licenses for all major sports leagues and lifestyle brands. The company transitioned into a Taglich Brothers Private Equity Company in 2018 and has maintained its status as a dominant wholesaler. Its growth trajectory now includes high-quality products and services, available directly to consumers through forbarefeet.com and other channels.
About Taglich Private Equity
Taglich Private Equity, LLC is a successful middle-market private equity sponsor known for completing buyouts and acquisitions exceeding $650 million since 2001. Collaborating closely with Taglich Brothers, Inc., which serves as a FINRA Broker/Dealer, the firm actively finances various investments. Taglich Brothers manages over $600 million in capital and, together with Taglich Private Equity, has made a substantial number of private equity platform and additional investments. For more information regarding TPE's services, visit their official website.
Frequently Asked Questions
When will the Russell Athletic® sock collection be available?
The collection is set to launch in Fall 2025.
What types of socks will be included in the partnership?
The collection will include various styles, from performance athletic socks to everyday essentials.
What technology will the socks feature?
Russell Athletic® socks will utilize their signature Dri-Power® moisture-wicking technology for enhanced comfort.
Who are the key executives involved in this partnership?
Jeff Traen from Russell Athletic® and Justin Fredericks from For Bare Feet are the notable figures leading this collaboration.
Where can consumers purchase the Russell Athletic® sock collection?
The socks will be sold online and at select retailers starting in Fall 2025.
