Row 7 Seed Company Expands Fall Vegetable Range
Row 7 Seed Company, an organic food pioneer celebrated for its dedication to flavor and innovative approaches in the seed-to-table movement, is thrilled to announce that its exclusive fall vegetable varieties are now available nationwide. Customers can find these unique offerings at select Whole Foods Market locations across the country.
Exceptional Harvests and Nationwide Availability
This nationwide rollout follows a particularly fruitful growing season for Row 7’s partner farms. Thanks to their expertise and commitment, the Upstate Abundance potatoes and Koginut squash have surpassed expectations, making it the perfect time to introduce these delightful vegetables to a broader audience. With Row 7's unwavering support, these organic growers are bringing high-quality crops straight to customers' tables.
The Impact of Flavor on Eating Habits
“We’ve always believed that flavor has the power to change how people eat,” expressed Chef Dan Barber, founder of Row 7 Seed Company. He emphasized the significance of providing flavorful vegetables right as they reach their peak deliciousness. This mission is about encouraging both chefs and home cooks to experiment with new flavors that can transform everyday meals and enhance holiday gatherings.
A Revolution in Plant-Based Eating
The natural creaminess of the Upstate Abundance potatoes paired with the rich, nutty sweetness of Koginut squash is set to inspire culinary creations. Row 7 envisions this as part of a plant-based revolution, urging a fundamental reevaluation of recipes starting from the seeds, thus promoting healthier and more flavorful eating experiences.
Collaboration with Whole Foods Market
Erik Brown, Executive Leader of Produce at Whole Foods Market, highlighted the excitement surrounding this collaboration, stating, “We're thrilled to expand our collaboration with Row 7 Seed Company, bringing their innovative fall varieties to even more Whole Foods Market stores nationwide.” This partnership underscores a mutual commitment to providing customers with distinctive, high-quality produce along with support for local and organic growers in the nation.
The Row 7 Trial Network
The development of these exceptional vegetables stemmed from extensive testing through the Row 7 Trial Network. This network is a collaborative effort involving 150 chefs and growers who contribute valuable insights by testing these crops both in the field and kitchen. Their feedback is crucial, helping to ensure that the selected varieties deliver outstanding taste and versatility.
Supporting Local Organic Farms
Staying true to its mission, Row 7 collaborates closely with regional organic growers, aiming to make tastier food accessible to all. The company has partnered with various farms, including Lakeside Organic Gardens, Durst Organic Farms, Ernie’s Organic, and Peralta Farms on the West Coast, as well as Norwich Meadows Farm, Plainville Farm, and Red Hill Farms on the East Coast. This initiative aims to improve soil health, diversify diets, and foster nourishing foods for a wider community.
Exploring Row 7's Fall Vegetable Varieties
Among the various offerings now available, the Upstate Abundance Potato stands out. Selected by renowned potato breeder Walter de Jong, it is a versatile vegetable that can be roasted, smashed, or boiled. Notably, its creamy flesh is naturally flavorful, often requiring no additional butter.
Koginut Squash: A Cult Favorite
Developed by Michael Mazourek, Koginut squash has garnered popularity for its velvety texture and rich, nutty flavors, making it a beloved choice for both chefs and home cooks alike. These exceptional qualities elevate the cooking experience and make it a must-try ingredient this fall.
About Row 7 Seed Company
Founded by award-winning chef Dan Barber, Row 7 Seed Company aims to connect chefs, farmers, breeders, and consumers in the pursuit of outstanding new vegetables and grains. The initiative brings together an exceptional assortment of branded produce, enhancing the company’s mission to rethink our food systems from seed to table. The collaboration with Whole Foods Market allows consumers greater access to Row 7’s pioneering produce.
Frequently Asked Questions
Where can I find Row 7 Seed Company's fall vegetables?
Row 7 Seed Company's fall vegetable varieties are available at select Whole Foods Market locations nationwide.
What makes Upstate Abundance potatoes different?
Upstate Abundance potatoes are known for their creamy flesh, unique flavor, and versatility in cooking, needing little to no additional butter.
What is the Row 7 Trial Network?
The Row 7 Trial Network is a collaborative group of chefs and growers that test and provide feedback on new crops to ensure excellent taste and performance.
Who founded Row 7 Seed Company?
Row 7 Seed Company was founded by acclaimed chef Dan Barber, who focuses on innovative vegetable and grain development.
Why is flavor important for Row 7 Seed Company?
Flavor is central to Row 7's mission, as it drives the desire to enhance eating experiences and promote healthier diets through superior quality produce.
