RollickNurture Product Enhancements Drive Engagement
New Features Elevate Consumer Engagement and Drive Sales for Dealers and OEMs
Rollick, an industry leader in marketing technology for the RV, Marine, and Powersports sectors, has recently announced significant enhancements to its RollickNurture product. The improvements have been influenced by extensive adoption from dealers and Original Equipment Manufacturers (OEMs). Designed to increase consumer engagement, these functional upgrades aim to facilitate sales by equipping dealers and OEMs with advanced nurturing capabilities.
Growing Popularity of RollickNurture
The RollickNurture product has gained remarkable traction over the past year, now utilized by over 1,000 dealers who have integrated it into their sales strategies. In a recent study by Rollick focusing on the future of buying, insights from over 27,000 recreational consumers revealed that 52% expect personalized emails that answer their specific inquiries, while 65% anticipate a same-day response. These statistics highlight the increasing need for prompt engagement, underscoring RollickNurture's significant role in assisting dealers to connect effectively with potential buyers.
Pete Eppele, Chief Product Officer at Rollick, remarked, "At Rollick, our goal is to deliver a nurture product that maximizes consumer interaction, guiding them efficiently toward making a purchase," he stated. "The enhancements we are implementing within RollickNurture demonstrate our commitment to providing dealers and OEMs with essential tools to thrive in a competitive marketplace."
Noteworthy Features Available Today
The updated RollickNurture product now includes several enhanced features that are available for immediate use:
- Inventory Inclusion – Nurture emails can seamlessly incorporate links to specific inventory listings on a dealer's website, tailored to match each shopper's vehicle preferences. This addition is designed to foster increased engagement, consequently driving incremental leads. By showcasing relevant inventory, dealers can maintain the interest of potential customers.
- Customized Content – Dealers are provided with enhanced flexibility to customize email content, resulting in a more personalized lead follow-up experience. Such individualized touches have shown to substantially increase engagement rates.
- Modernized Email Design and Mobile Optimization – In response to feedback from OEMs and dealers, nurture emails have been redesigned to optimize their appearance on mobile devices, ensuring a more user-friendly experience.
Exciting Future Developments
Looking ahead, RollickNurture will introduce additional features in the coming quarters:
Q3 Enhancements
Owner Nurture Streams – For leads that convert into tracked sales, dealers will benefit from automated email streams that keep customers engaged during the ownership phase. This nurturing strategy will include calls to action, encouraging service appointments and facilitating repeat purchases. All activities associated with owner nurture will be monitored, enabling OEMs and dealers to assess the tool's impact on long-term revenue.
Q4 Innovations
Adaptive Nurture – RollickNurture will adapt emails to feature content that aligns with individual customer profiles, vehicle interests, and buying journeys. Some examples of this dynamic content include:
- Current Promotions – Emails will present available promotions sourced from OEMs, financing partners, and Rollick itself. An initial rollout of this feature within an OEM program led to a 30% increase in click-through rates, enabling dealers to pique consumer interest with timely offers.
- Localized Imagery – Emails will feature visuals that correspond with the shopper's location and vehicle preferences, adding a personal touch that enhances relevance.
- Behavior-Based Content – The emails will reflect known customer data, including whether they are previous owners, and will take into account user interactions on dealer or OEM websites through RollickEngage. Tailored calls to action can guide users back to complete additional user-driven activities, indicating progression in the purchasing process.
Exploration of New Technologies
Additionally, Rollick is testing new functionalities through pilot programs, such as AI-based concierge calling and third-party data integration. AI-based concierge calling aims to empower dealers by facilitating contact with prospects immediately after lead submission, enhancing the likelihood of appointment scheduling. Meanwhile, third-party data integration focuses on appending demographic and psychographic insights to prospects to allow for even more engaging and personalized nurture communications.
Sam Dobson, General Manager at DTM Powersports, shared, "The impact of RollickNurture on our closing rates has been incredible. The potential for enhanced email personalization and promotion integration could significantly boost this already excellent product. Our dealership is thrilled with the results we are witnessing." Rollick continues to evaluate numerous enhancements, including communication nurturing through text. Stay tuned for more information about RollickNurture and the innovative developments on the horizon.
About Rollick
Rollick is a technology innovator providing software solutions tailored for manufacturers and dealerships within the Powersports, RV, Marine, and outdoor power equipment sectors. With over 150 OEMs and more than 3,500 dealerships relying on its services, Rollick's comprehensive SaaS solutions encompass areas such as enterprise lead management, digital retailing, inventory marketing, and marketing automation. The company has quickly established a marketplace for outdoor recreational vehicle buying in partnership with major entities such as Sam's Club and U.S. Bank. Founded in 2017, Rollick is based in Austin, TX, and is supported by several venture capital firms.
Frequently Asked Questions
What enhancements have been made to RollickNurture?
RollickNurture has introduced features such as inventory inclusion in emails, enhanced customization options, and mobile optimizations.
How does RollickNurture benefit dealers?
It helps dealers engage potential customers more effectively, boosting lead generation and sales through personalized communication.
When are upcoming features expected to be released?
New features are expected in Q3 and Q4, including owner nurture streams and adaptive nurture content.
What is the impact of personalized emails?
Personalized emails have been shown to significantly increase consumer engagement and improve response rates, leading to higher sales closures.
How does Rollick support the RV and Powersports industries?
Rollick provides essential software solutions and tools for OEMs and dealerships to enhance their marketing and customer engagement strategies.
