Exciting Developments at Rollick
Rollick, a prominent marketing technology company, is expanding its presence into various new industry segments, such as trailers and spa products. With a strong focus on innovation, this Austin-based organization has successfully onboarded over 150 clients, including outdoor recreation vehicle and industrial equipment manufacturers.
New Opportunities Across Industries
In recent months, Rollick has achieved significant milestones by securing new agreements related to Lead Management and Lead Nurturing with several original equipment manufacturers (OEMs). Noteworthy collaborations include working with all 13 trailer sub-brands under Novae, which encompass prominent names like Sure-Trac, LOOK, Midsota, and Pace American. Other key partnerships bring in manufacturers like MAXX-D Trailers and Bullfrog Spas.
Aimbase Platform's Impact
Rollick’s innovative Aimbase platform is proving to be a game-changer in the industry. This distinctive technology aids manufacturers in navigating their sales processes, from lead capture to ongoing customer relationships. Those adopting Aimbase have reported enhancements of up to 25% in closed sales and customer retention, showcasing its effectiveness in moving prospective clients through the conversion funnel.
Client Testimonials Reflect Success
Helge Hinniger, the Vice President of Marketing at Novae, expressed satisfaction with Rollick’s services, stating that Rollick has been instrumental in implementing Aimbase in their marketing strategies. The Rollick team has demonstrated professionalism and dedication towards ensuring their partners feel supported throughout the onboarding process.
Targeted Innovations for Specific Needs
Rollick is dedicated to refining its Aimbase product suite to meet the needs of various segments, such as industrial equipment and trailer manufacturers. Steps taken include expanding their product catalog and tailoring user experience to accommodate the specific attributes of these industries.
Strategic Enhancements
To further assist dealers, Rollick is working on improving CRM integrations. This enhancement will enable brands to streamline lead management according to their established follow-up systems. The focus on these adaptations underscores Rollick's commitment to providing customized solutions that drive sales for OEMs.
Looking Forward to Industry Engagement
As Rollick invests in new industry segments, the company is gearing up to participate in upcoming industry conferences like Equip Expo and the International Pool Spa Patio Expo. These events are crucial for Rollick to engage with dealers, manufacturers, and forward-thinking industry leaders, enhancing their ongoing relationships and further solidifying their market presence.
Future Growth Prospects
Jason Nierman, Rollick's Chief Revenue Officer, remains optimistic about the company's trajectory. With a concentration on tailoring solutions to meet the unique demands of their newly engaged clients, Rollick is well-equipped to pursue new business opportunities and continue its growth into the upcoming year and beyond.
About Rollick
Established in 2017, Rollick provides an extensive range of software solutions designed for manufacturers and dealerships across Powersports, RV, and outdoor equipment sectors. Currently supported by venture investment firms, Rollick has created a vast marketplace, and its services extend far beyond standard offerings, catering to a wide array of clients including military members and employees from top U.S. companies.
Frequently Asked Questions
What industries is Rollick expanding into?
Rollick is moving into new industry segments such as trailers, industrial equipment, and the spa sector.
How does the Aimbase platform benefit manufacturers?
The Aimbase platform significantly augments lead management and customer repurchase rates for manufacturers utilizing its capabilities.
What is Rollick's approach to customer support?
Rollick prides itself on providing attentive and expert support to clients throughout the implementation of its solutions.
Which conferences will Rollick attend?
Rollick plans to participate in events like Equip Expo and the International Pool Spa Patio Expo to connect with industry professionals.
When was Rollick founded?
Rollick was founded in 2017 and has quickly grown to support a variety of manufacturers and dealers.
