ROLLER Enhances Industry Insights with Latest Announcements
New capabilities in ROLLER iQ and the 2026 Attractions Industry Benchmark Report provide operators with richer benchmarking data than ever seen before in the industry.
ROLLER, the all-in-one venue management platform for the leisure and attractions industry, has deepened its commitment to industry intelligence with groundbreaking benchmarking updates announced at a prominent expo. The company released its 2026 Attractions Industry Benchmark Report, which offers valuable insights to operators across the sector. Additionally, ROLLER has integrated benchmarking data into its AI assistant, ROLLER iQ. This innovative feature allows ROLLER customers to make real-time comparisons to industry standards, helping them to understand how their venue's performance stacks up against competitors.
Transforming Data Access with ROLLER iQ
Operators today demand clarity and confidence regarding their performance metrics. As highlighted by Luke Finn, Co-founder and CEO of ROLLER, the new offerings aim to provide the attractions community with access to critical industry insights. The 2026 Attractions Industry Benchmark Report delivers essential intelligence, while ROLLER iQ enhances the user experience by embedding personalized, real-time benchmarks. This empowers operators to track their venue's performance effectively and take informed, data-driven actions to enhance results.
The Power of Real-Time Benchmarking
The newly implemented benchmarking capabilities within ROLLER iQ offer operators immediate visibility into their venue's performance in comparison to industry averages. Fueled by anonymized and aggregated data from across the ROLLER ecosystem, this tool delivers insightful metrics that allow operators to gauge their effectiveness in areas such as online booking conversions, return visitation rates, and average spend per head.
Moving Beyond Static Reports
With its latest updates, ROLLER has revolutionized the way operators engage with benchmarking data. Luke Finn emphasized that benchmarking has transitioned from static reports to a dynamic tool integrated within daily operations. ROLLER iQ provides intelligence that is accessible and directly connected to ongoing performance.
Insights from the 2026 Attractions Industry Benchmark Report
The 2026 Attractions Industry Benchmark Report is now available to registrants. This comprehensive document is based on an extensive collection of data points and highlights trends that significantly influence the contemporary guest experience. Some key findings include:
- Online Checkouts Drive Higher Revenue: Online bookings generate 45% of total revenue while accounting for only 33% of overall bookings.
- Memberships Enhance Loyalty: Members show nearly five times the visitation frequency (4.9 visits annually) compared to non-members (1.3 visits).
- Mobile Ordering Boosts Order Values: Orders made via mobile devices surpass traditional point-of-sale transactions by 3.3 times.
- Digital Payments Increase Transaction Values: Digital wallets like Google Pay and Apple Pay make up 23.8% of online transactions, yielding an average value of nearly double that of physical cards.
By merging in-platform benchmarking with comprehensive industry reporting, ROLLER continues to set the standard for intelligence within the attractions sector. These initiatives align with the company's mission of making data not only accessible but also actionable and transformative for operators around the world.
The attractions industry is rapidly evolving, and Finn believes that intelligence will play a crucial role in driving this growth. ROLLER aims to support the entire community during this transition, ensuring that every operator has access to insights that enable them to unlock their full potential.
Interested parties can obtain the 2026 Attractions Industry Benchmark Report now. The document is rich with data, infographics, and strategies to guide operators on their journeys.
About ROLLER
ROLLER is the cloud-based venue management platform tailored for modern attractions, strategically designed to minimize friction in the guest experience. With its all-in-one platform, ROLLER simplifies operational processes, improving efficiency and maximizing revenue potential. The comprehensive solution encompasses features such as Online Checkout & Ticketing, Point-of-Sale, Integrated Payments, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets, and Guest Surveys, among others. For additional information, please visit roller.software.
Frequently Asked Questions
What is the ROLLER iQ platform?
ROLLER iQ is an AI-driven assistant that provides operators with real-time performance benchmarks in the attractions industry.
How does the 2026 Attractions Industry Benchmark Report help operators?
The report offers valuable insights and trends that help operators improve their venue performance and customer experience.
What key metrics does ROLLER iQ focus on?
ROLLER iQ focuses on metrics such as online booking conversions, return visits, and spend per guest, helping operators analyze their performance easily.
How can operators access the Benchmark Report?
Operators can register to receive a copy of the 2026 Attractions Industry Benchmark Report, which is available now.
Why is benchmarking important in the attractions industry?
Benchmarking allows operators to understand their performance compared to industry standards and peers, helping them identify areas for improvement.