Roland Unveils New Stores in India for Music Enthusiasts
Roland Corporation, known globally as a leader in professional music equipment, has recently opened two new stores in India, specifically in Mumbai and Delhi. This exciting expansion responds to the increasing demand for premium musical instruments in the region, aiming to invigorate the local music scene. Musicians can now experience firsthand Roland's acclaimed range of products, from state-of-the-art instruments to innovative audio technology.
Celebrations to Mark the Grand Openings
The launch events for the new Roland stores were vibrant and lively, bringing together artists and music fans for a celebration of creativity. Popular musicians, such as Darshan Doshi and Zubin Balaporia, graced the events, alongside notable figures in the music industry, including Mayur Jamani and Avanti Nagral. These gatherings created an enchanting atmosphere where local musicians felt inspired, aligning perfectly with Roland's vision to nurture creativity within India’s music community.
Innovative Store-in-Store Concept
The new Roland stores adopt a pioneering ‘Store-in-Store’ model, allowing customers direct access to an extensive range of Roland products such as pianos, electric drums, guitars, and various effects pedals. This initiative targets a significant segment of the Indian market, where access to high-quality musical instruments has often been limited.
A Complete Musical Experience
Both stores provide an immersive environment, showcasing a wide array of Roland and BOSS products. Visitors can try out instruments like the digital pianos FP-30X and electronic drum kits TD-07 and TD-17. Furthermore, a knowledgeable staff will ensure a personalized shopping experience, guiding customers through their choices and ensuring that they find the best instruments tailored to their needs.
Strengthening Global Presence
Roland has made notable strides in expanding its presence globally since the opening of the Roland Store in London in 2022. The commitment to making premium instruments accessible to musicians of all skill levels remains strong. The new stores in Mumbai and Delhi mark a significant achievement in this global journey, reaffirming Roland's commitment to introducing innovative musical instruments to emerging markets while offering extensive retail locations.
Partnerships with Local Retailers
The Mumbai store is operated in partnership with Shalu Music, while Raj Musicals manages the Delhi location. Both partners are well-respected names within the Indian music retail industry, which is crucial in Roland's mission to ensure quality musical products reach every music enthusiast across the country.
A Message from Leadership
Roland’s CEO, Masahiro Minowa, expressed excitement over the new stores, stating, "Roland has long been a trusted name for professional musicians in India. With these new stores, we aim to connect with a broader audience of music lovers. The Store-in-Store concept offers a unique experience for customers to engage with our instruments and witness Roland's exceptional quality firsthand. We are eager to welcome music enthusiasts to these dynamic spaces in Mumbai and Delhi."
About Roland Corporation
For over 50 years, Roland has inspired artists and creators worldwide with its cutting-edge electronic musical instruments. The company is committed to developing products for hobbyists, professionals, and anyone passionate about music. With a diverse product range that includes pianos, synthesizers, electronic percussion gear, and audio solutions for livestreaming, Roland provides seamless integration of hardware with modern workflows, enhancing the creative processes for musicians everywhere.
Frequently Asked Questions
What new products can be found in the Roland stores?
The stores feature a vast selection of Roland and BOSS products, including digital pianos, electronic drum kits, guitars, and effects pedals.
Why did Roland choose to open stores in India?
Roland aims to address the growing demand for premium musical instruments in India and foster creativity within the local music community.
Who operates the new Roland stores in India?
The Roland Store in Mumbai is managed by Shalu Music, while Raj Musicals runs the store in Delhi.
What is the Store-in-Store concept?
This innovative model allows customers to experience Roland’s products in a unique and interactive retail environment directly.
How is Roland contributing to the local music scene in India?
By providing access to high-quality instruments and fostering a creative atmosphere, Roland is actively supporting musicians at all skill levels across India.
