Rokt Partners with Cinemark to Enhance Customer Engagement
Rokt's AI Technology Will Now Deliver Non-Endemic Messages on Cinemark's Ecommerce Payment Page
Rokt, a prominent ecommerce technology company, is set to expand its collaboration with Cinemark Holdings, Inc. (NYSE: CNK), a leading theatrical exhibition company. This partnership aims to enhance customer engagement by integrating Rokt’s advanced machine learning technology into Cinemark’s ecommerce platform.
The collaboration started in 2022 with the goal of improving the customer experience by showcasing relevant offers on the confirmation page of the booking process. Now, Rokt's capabilities extend to the payment page, enabling Cinemark to deliver personalized messaging and offers to its customers.
Jeff Rosenfeld, Cinemark's Senior Vice President of Digital and Customer Experience, expressed his enthusiasm for the partnership, stating, "Rokt has been a valued partner throughout our journey. By presenting our customers with messages relevant to their habits and interests, we can effectively engage with audiences in a meaningful way." This focus on relevance highlights the duo's commitment to enhancing the customer journey in a competitive market.
Craig Galvin, Chief Revenue Officer at Rokt, shared his excitement about the expanded partnership. "We're excited to extend Rokt's AI-powered technology into the Transaction Moment™, which represents a critical juncture in the customer journey. This collaboration reflects our shared commitment to innovation, performance, and delivering real-time relevance that drives incremental value,” he remarked.
Rokt has built a reliable, scaled network that is anticipated to handle over 7.5 billion transactions in 2025. In 2024, Rokt experienced a remarkable revenue increase, surpassing $600 million, reflecting a growth rate of over 40% year over year. This development follows Rokt's notable partnerships with major retail brands, signaling its expanding influence in the ecommerce sector.
Among Rokt's recent collaborations are connections with high-profile brands such as Ulta Beauty and Albertsons, allowing them to leverage the power of non-endemic advertising to enhance their marketing reach. Additionally, Rokt has partnered with Macy's, thereby enhancing its retail media offerings.
Rokt's strategic growth continues with its acquisitions aimed at broadening its service offerings and enriching customer experiences. The addition of companies like Canal and mParticle signifies Rokt’s approach to providing more relevant experiences for diverse retailers, particularly those using Shopify platforms, further affirming its position as a frontrunner in ecommerce.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) is known for delivering extraordinary cinema experiences and stands as one of the most influential theatrical exhibition companies globally. With a footprint of nearly 500 theaters and over 5,500 screens across the United States and several South and Central American countries, Cinemark is dedicated to making each day a cinematic adventure for its patrons. By integrating state-of-the-art technology such as Barco laser projection and Cinemark XD, they create an unmatched viewing atmosphere.
Cinemark also provides enhanced customer service with upscale amenities, luxury seating options, and acclaimed loyalty programs. Moviegoers can expect an immersive entertainment experience, emphasizing that Cinemark is a premier destination for cinema enthusiasts.
About Rokt
As a global leader in ecommerce technology, Rokt specializes in unlocking real-time relevance during crucial transaction moments. The company’s advanced AI and ecommerce network facilitate billions of transactions, connecting a vast audience of consumers. Major brands such as Live Nation, PayPal, and Hulu trust Rokt to deliver exceptional customer interaction.
Headquartered in a major city, Rokt operates offices throughout North America, Europe, and the Asia-Pacific region. For further details, please visit Rokt's official website.
Media Contact
Tarana Mehta, VP Marketing
Media inquiries can be directed towards the corporate communication team at Rokt.
Frequently Asked Questions
What is the main goal of Rokt's partnership with Cinemark?
The main goal is to enhance customer engagement through personalized messaging on Cinemark’s ecommerce platforms.
How does Rokt's technology improve customer experience?
Rokt's technology provides real-time, relevant offers during key points in the customer journey, particularly at the payment stage.
What are Rokt's growth figures for 2024?
Rokt reported a revenue increase of over 40% in 2024, reaching more than $600 million.
Which notable brands have partnered with Rokt?
Rokt has partnered with several major brands, including Ulta Beauty, Macy's, and Albertsons, enhancing their marketing strategies.
Where is Rokt headquartered?
Rokt is headquartered in New York City, with offices across multiple regions worldwide.
