Rogers and NHL’s Long-Term Partnership Sees Renewal
In a remarkable development for hockey enthusiasts, Rogers Communications has declared a monumental 12-year agreement with the National Hockey League (NHL) focused on national media rights. This agreement will span through the 2037-38 season and is valued at an impressive $11 billion CDN. It builds upon a strong history of collaboration, which has successfully engaged Canadian hockey fans for over a decade.
Key Features of the NHL Media Agreement
Beginning in the 2026-27 season, this new media rights deal promises an abundance of live NHL action. With increased access to national games, Canadian fans can anticipate fewer regional blackouts, providing them with a front-row seat to watch their teams play.
This collaboration not only broadens the reach of NHL games but also encompasses:
All-Encompassing Rights Across Platforms
Rogers will enjoy comprehensive national rights across television, digital platforms, and streaming services for all regular season games broadcasted in every official language. Fans can look forward to tuning in for the NHL playoffs, including the Stanley Cup Final and significant tentpole events, all covered in various languages.
Expanded Access for Fans
In addition to regional games, fans will also gain access to out-of-market games, ensuring that the excitement of the NHL is available to a broader audience. This strategy aligns with Rogers's commitment to enhancing fan experience and making hockey more accessible nationwide.
Statements from Leadership
“The NHL has been a fantastic partner, and we are excited to renew our collaboration to enhance the hockey viewing experience in Canada,” stated Tony Staffieri, President and CEO of Rogers. He emphasized the importance of hockey to Canadian culture and the sports media landscape, calling it Canada’s game.
NHL Commissioner Gary Bettman echoed this enthusiasm, highlighting the longstanding relationship with Rogers and how it has contributed to delivering high-quality hockey coverage to fans across the country. The shared mission involves serving the unique interests and passions of Canadian hockey fans, which is deeply rooted in national pride.
Enhancements to Broadcasting Features
Rogers is committed not only to expanding game availability but also to elevating the quality of broadcasts. The plan includes the possibility of strategic sub-licensing rights, particularly for national French-language broadcasts and unique single-night packages, allowing for an even more tailored viewer experience.
Strengthening Canadian Sports Media
As Colette Watson, President of Rogers Sports & Media noted, the long-standing relationship with the NHL has significantly contributed to Sportsnet's status as the leading sports media brand in Canada. This investment in hockey rights underscores Rogers's dedication to providing fans with comprehensive coverage, ensuring they remain connected with their favorite teams and leagues.
Looking Ahead
This groundbreaking agreement represents not just a financial commitment but a sustained investment in the passion surrounding hockey in Canada. It is expected to be beneficial for Rogers shareholders while simultaneously reinforcing the company's profitability through enhanced viewer engagement from the outset.
With annual payments set to escalate over the duration of the contract, this deal positions Rogers favorably within the competitive sports broadcasting arena, maintaining its pivotal role in the national sports conversation.
Frequently Asked Questions
What is the duration of the new NHL media rights agreement?
The agreement will last for 12 years, extending through the 2037-38 season.
How much is Rogers Communications planning to invest in the NHL deal?
The deal is valued at $11 billion CDN over the 12-year term.
What are some benefits for NHL fans under this agreement?
Fans will see more live national games and reduced regional blackouts, broadening access to NHL content.
Which platforms will broadcast the NHL games?
NHL games will be available across various platforms, including television, digital media, and streaming services.
How does this deal impact Rogers’s relationship with the NHL?
This renewal signifies a strengthened partnership, emphasizing both organizations' commitment to delivering exceptional hockey experiences to Canadian fans.
