Rockie Thomas Takes Charge as Chief Strategy Officer at SoundStack
The appointment of Rockie Thomas as Chief Strategy Officer (CSO) marks a significant step for SoundStack, an audio-as-a-service (AaaS) company. With her extensive experience in the audio and advertising sectors, Thomas is set to guide the company's expanding vision and navigate its entry into new markets. This newly created position will be pivotal in shaping SoundStack's strategic direction, particularly in key areas such as podcasting, streaming radio, and programmatic advertising.
A Vision for Digital Audio
Rockie Thomas's expertise will enhance SoundStack's leadership in the industry. As stated by the company's CEO, Jon Stephenson, the essence of success for audio publishers hinges on their ability to control their business landscape. With a background in broadcasting and programmatic advertising, Thomas is uniquely qualified to empower these publishers, offering them the tools for growth and innovation.
Years of Experience in Audio Advertising
With over 25 years of experience, Thomas has been at the forefront of transforming digital audio into a profitable medium. Her journey began at AdsWizz, where she played a significant role in promoting audio advertising. Thomas's efforts in developing measurement standards and co-founding the IAB Podcast groups underscore her deep commitment to the evolution of audio in the digital age.
Driving Innovation and Market Growth
In her role as CSO, Thomas will not only spearhead the development of new markets and partnerships but also shape the roadmap for SoundStack’s products. Her dedication to fostering a culture of innovation is essential for the company’s growth trajectory. She aims to enhance collaboration both internally and with external partners, focusing on what matters most to their clients.
Engagement in Industry Events
Thomas is not just a strategic leader; she is also a well-known figure within the industry, frequently presenting at conferences such as the ASI International Radio and Audio conference and Podcast Movement. Through her engagements, she continually emphasizes the importance of product innovations that directly benefit audio publishers, advertisers, and listeners alike.
Independence and Innovation
For Thomas, the independent nature of SoundStack provides a unique advantage. The flexibility to adapt quickly based on partner feedback allows for the evolution of products in a way that meets the specific needs of their clients. Her career has predominantly revolved around revenue growth for startups and publishers, and she is excited to dive deeper into product development and strategic initiatives.
About SoundStack
SoundStack is an independent AaaS company catering to various digital audio businesses, including podcasters, digital broadcasters, and advertisers. With a commitment to simplifying audio hosting, monetization, and measurement, the company ensures that all its clients have access to technology that rivals big tech offerings. With a talented team of over 75 audio tech experts, SoundStack prioritizes delivering optimal results for its 14,000+ customers, all while operating from its headquarters and additional offices around the country.
Frequently Asked Questions
Who is Rockie Thomas?
Rockie Thomas is the newly appointed Chief Strategy Officer at SoundStack, bringing over 25 years of experience in digital audio and advertising.
What is SoundStack?
SoundStack is an audio-as-a-service company that provides solutions for podcasters, broadcasters, and advertisers, enabling them to manage their audio content easily.
What will Rockie Thomas focus on as CSO?
Thomas will focus on growth and innovation, developing new market opportunities, partnerships, and enhancing SoundStack's product offerings.
What previous roles did Rockie Thomas hold?
Prior to her role as CSO, Thomas served as the Chief Revenue Officer at SoundStack, emphasizing revenue strategy and growth.
How does SoundStack support its customers?
SoundStack offers audio hosting, monetization, and measurement services, providing tools that make these processes straightforward and effective for all users.
