Roborock Partners with Real Madrid for Strategic Collaboration
Roborock, a pioneering leader in home robotics, has announced an exciting global partnership with the renowned Real Madrid Football Club. This collaboration, under the motto "The Greatest Meeting The Greatest", aims to create a unique synergy between both brands, embarking on a journey that underscores innovation in both the sports and home cleaning industries.
Event Launch at CES 2026
The partnership kicked off with a significant joint event at the globally recognized Consumer Electronics Show (CES) 2026 in Las Vegas. This multi-year collaboration will enable fans and customers to engage with cutting-edge technology and innovative cleaning solutions through interactive experiences created by both Roborock and Real Madrid. As part of this agreement, Roborock proudly assumes the position of Real Madrid's official global partner in the vacuum cleaning category.
Innovation at the Heart of the Partnership
Signed by Roborock's President, Mr. Quan Gang, and Real Madrid's Director of Institutional Relations, Mr. Emilio Butragueño, this partnership reflects the shared values of both entities. They both thrive on a foundation of innovation, leadership, and a commitment to excellence, reinforcing the idea that their collaboration is not just strategic but deeply aligned in mission.
Roborock has earned a reputation for revolutionizing the robotic vacuum market. According to recent research, they are the number one brand in robotic vacuum cleaners. With a legacy of innovation leading to smarter, more efficient devices, Roborock's latest addition, the Roborock Saros Z70, features an AI-powered robotic arm, designed to enhance the cleaning process, making it easier for users to maintain clean homes.
The Significance of Real Madrid's Legacy
Real Madrid is synonymous with success on the football field, boasting an impressive array of titles, including 15 Champions League victories and 36 La Liga championships. These achievements not only demonstrate their dominance in football but also affirm their standing as a premier sports brand across the globe. This collaboration reinforces Real Madrid’s commitment to partnering with industry leaders, ensuring they continue to lead in excellence.
Response from Leadership
Mr. Quan Gang expressed his enthusiasm for the partnership, stating, "At Roborock, we're dedicated to making daily lives simpler and smarter. Partnering with Real Madrid, a symbol of greatness and excellence, aligns perfectly with our vision to offer 'Real Smart Cleaning' experiences to households all over the world. The journey ahead is not just about promoting our products but creating lasting memories and connections with fans through our innovations."
Emilio Butragueño echoed this sentiment, noting, "Collaborating with top-tier brands like Roborock enhances our growth as a premier football club. We are excited to integrate their innovative cleaning solutions into our community, enhancing our values of excellence and continuous improvement alongside notable innovations in cleaning technology."
Looking to the Future
Through this collaboration, Roborock aims to enhance its visibility during Real Madrid's home matches at the iconic Bernabéu Stadium, reaching millions of fans. Fans can expect engaging campaigns, immersive experiences, and promotional storytelling that emphasize the connection between high-quality cleaning technology and the spirit of excellence embodied by Real Madrid.
This partnership also seeks to bridge innovations in artificial intelligence in the cleaning sector with everyday life, helping consumers enjoy enhanced quality of living without the hassle of cleaning chores. Roborock is committed to pioneering intelligent robotics and home automation to make more effortless lifestyles a reality for everyone.
About Roborock
Roborock is dedicated to leading the smart cleaning revolution, offering a range of innovative products designed for diverse cleaning needs. The company has garnered the position of the top-selling robotic vacuum cleaner brand, driven by advanced R&D aimed at enhancing user experience across over 170 countries. Located at the forefront of cleaning technology, Roborock focuses on expanding its influence globally, serving millions of households worldwide.
About Real Madrid
Real Madrid C.F. is a historical sports institution celebrated for its achievements in both football and basketball. The club has a substantial following of over 660 million fans globally, making it one of the strongest football brands recognized for its financial dominance and numerous accolades.
Frequently Asked Questions
What is the focus of the partnership between Roborock and Real Madrid?
The partnership centers on blending innovation and excellence, leveraging both brands to promote smart cleaning solutions globally.
Where was the partnership officially launched?
The partnership was officially launched at CES 2026 in Las Vegas, showcasing innovative experiences for fans and customers.
Who are the key figures leading this partnership?
The partnership is led by Roborock's President, Mr. Quan Gang, and Real Madrid's Director of Institutional Relations, Mr. Emilio Butragueño.
What innovative products does Roborock offer?
Roborock offers a range of robotic vacuums, including the revolutionary Roborock Saros Z70, featuring AI-assisted technology for smarter cleaning.
How will this partnership benefit fans of Real Madrid?
Fans will experience heightened brand engagement, campaigns, and immersive activities connecting the excitement of football with Roborock's smart cleaning innovations.
