Riviana Foods Collaborates to Combat Hunger
Donation of RiceSelect® jars to help families facing food insecurity
Riviana Foods Inc., renowned as one of America's foremost rice manufacturers, has initiated the second annual 'Jars of Hope' campaign in partnership with the California Association of Food Banks (CAFB). This initiative aims to alleviate hunger for families experiencing food insecurity throughout the state.
For every two jars of RiceSelect® purchased at selected retailers in California, one jar will be contributed to the CAFB. Notable participants in this initiative include Albertsons, Raley's, SaveMart, and returning participants such as Food4Less, Foods Co., Ralphs, and Walmart. This generous campaign runs throughout the month of November.
"We are incredibly proud to make a difference in communities across California," shares Megan Byerly, the RiceSelect Brand Manager. "The California Association of Food Banks has been an invaluable ally, and we're thrilled to work alongside them again for the 'Jars of Hope' initiative."
The urgency of this initiative is underscored by the staggering statistic that over 5.4 million individuals, including approximately 1.4 million children, are grappling with hunger within California. Alarmingly, food insecurity among children is impacting more than one in four households with children statewide.
Yulanda Smith, Vice President of External Affairs at the California Association of Food Banks, emphasizes the significance of RiceSelect products in food bank contributions, stating, "RiceSelect products are shelf-stable and are often not included in food bank donations, especially during the busy holiday season. We deeply appreciate the steadfast support from partners like Riviana Foods that helps us in our mission to end hunger in California."
Reflecting on the success of the first year of the 'Jars of Hope' initiative, Byerly reports, "We raised an impressive total of $125,000 through both monetary and in-kind contributions. We encourage all Californians to visit participating grocery stores and join us in our efforts to assist families in need."
About Riviana Foods Inc.
Riviana Foods Inc. stands as the largest processor, marketer, and distributor of both branded and private-label rice products across the United States. Its popular brands include RiceSelect®, Minute®, Success®, Mahatma®, Carolina®, and Tilda®. Headquartered in Houston, Texas, Riviana is a subsidiary of Ebro Foods, S.A., recognized as a leading global figure in the rice industry.
All RiceSelect® offerings are crafted with premium ingredients, adhering to high standards and meticulous attention to detail. Each variety is designed to provide distinct quality, taste, or texture, making them suitable for an array of culinary applications. The RiceSelect® line features options such as Arborio, Royal Blend®, Jasmati®, Texmati®, and Sushi Rice, alongside a selection of Couscous, Pearl Couscous, Orzo, and Quinoa products.
About California Association of Food Banks
Since its inception in 1997, the California Association of Food Banks (CAFB) has evolved into a vital organization leading the charge against hunger throughout the state. It operates under the firm belief that access to food is a fundamental right. CAFB collaborates with 42 food banks that support over 6,000 community organizations, alongside more than 200 agricultural collaborators sharing a collective vision: to eradicate hunger. Through these synergistic partnerships, CAFB strives to ensure that equitable food access becomes a norm rather than the exception. For further details, please visit their website.
Frequently Asked Questions
What is the 'Jars of Hope' initiative?
The 'Jars of Hope' initiative is a program by Riviana Foods in collaboration with the California Association of Food Banks aimed at alleviating hunger by donating jars of RiceSelect® for every two purchased.
How can I participate in the 'Jars of Hope' initiative?
You can participate by purchasing RiceSelect® jars at participating retailers in California from November 3rd to November 30th. One jar will be donated for every two purchased.
What is the impact of the 'Jars of Hope' initiative?
The initiative helps combat hunger by contributing jars of RiceSelect® to food banks, benefiting families in need throughout California.
How many people are facing hunger in California?
Currently, over 5.4 million individuals in California are affected by hunger, with a significant number being children.
Who can I contact for more information about Riviana Foods?
For inquiries regarding Riviana Foods, you can reach out through their official contact channels provided on their website.
