Rival Group Shines in the 2025 Industry GRIT Report
Rival Technologies, Reach3 Insights, and Rival Group earn top rankings as innovation and influence continue to climb year over year.
Today, Rival Group, Rival Technologies, and Reach3 Insights have been awarded prestigious recognition in the 2025 Greenbook Research Industry Trends (GRIT) Business & Innovation Report, establishing their positions as leaders in the insights industry.
Recognized Leaders in Innovation
Rival Technologies has claimed the impressive No. 3 spot among Technology Suppliers for its pioneering work in conversational research, video integration, and AI-powered data analysis tools. This includes innovative agentic tools designed to extract deeper insights from unstructured data. Meanwhile, Reach3 Insights climbed to No. 4 in the Full-Service Research category, proving its consistent performance as it has remained in the top tier for four consecutive years. Rival Group itself has secured the No. 6 position among the world’s Most Innovative Suppliers, marking an ascent of three positions year over year that highlights its growing strength.
Voices of Leadership
Andrew Reid, the Founder and co-CEO of Rival Technologies as well as a Founding Partner of Rival Group, expressed his excitement about the industry’s transformation. "It's an incredibly exciting time to be in an industry that's transforming how human insights drive value across the enterprise," he said. "We’re honored to be recognized as we embrace these opportunities while staying true to the core principles that define our field."
Advancements and Partnerships
In the past year, Rival Technologies has significantly enhanced its AI capabilities and refined its approach to conversational research to provide clients with more actionable, authentic insights. Reach3 Insights has established deeper partnerships with prominent global brands, utilizing immersive mobile-first conversational methodologies to navigate critical industry trends.
Strategic Expansion
Rival Group's broader expansion includes the recent addition of Angus Reid Group, a well-known name in market research and public opinion polling. This integration aims to create a versatile North American research powerhouse that combines proprietary technology, high-quality research panels, and specialized consulting expertise under the Rival Group banner.
Insights from the 2025 GRIT Report
The 2025 GRIT Report shares insights from Andrew Reid, who contributes to the discussion on how innovations influence the role of insights within organizations. He will join other leaders at the upcoming GRIT Forum, centered on business and innovation.
This year's GRIT Report emphasizes key themes such as the rise of generative AI, collaborative efforts within the industry, and the analysis of unstructured data, all contributing to the sustained strength of full-service research. Rival Group's continual ascent across various categories underscores its leadership at the intersection of technology and human storytelling.
About Rival Group
Rival Group stands as one of North America's foremost independent research companies. Based in Vancouver, the company integrates proprietary research technology, certified panels, and expert consultancy, allowing it to deliver swift, authentic insights to over 500 clients spanning diverse sectors, including technology, finance, consumer goods, media, health, and public affairs. Notably, Rival Technologies and Reach3 Insights are recognized as part of Greenbook's 2025 GRIT Top 10 Most Innovative Suppliers list, following a remarkable streak of six consecutive years making the Top 50 list.
Frequently Asked Questions
What does the 2025 GRIT Report highlight about Rival Group?
The report emphasizes Rival Group’s innovative strategies and notable rankings in technology and full-service research categories.
Who is involved in the leadership of Rival Group?
Andrew Reid serves as the Founder and co-CEO, bringing extensive experience and insight to the company’s operations.
What new partnerships has Rival Group formed?
Rival Group recently partnered with Angus Reid Group, strengthening its capabilities in market research and public opinion polling.
How has Rival Technologies improved its services?
Rival Technologies has enhanced its AI capabilities and refined its conversational research approaches to provide deeper insights.
What themes does the 2025 GRIT Report focus on?
The report discusses themes like generative AI adoption, industry collaboration, unstructured data analysis and the importance of full-service research.
