Riunite Partners with Meals on Wheels America
Riunite is excited to announce a meaningful partnership with Meals on Wheels America as part of their Riunite & Give campaign. The campaign is designed to champion the important mission of providing meals to seniors who may otherwise face hunger and isolation.
Commitment to Community
With a generous donation of $25,000, Riunite aims to support the End the Wait™ campaign, which works diligently to ensure that every senior in need receives made with love, nutritious meals delivered straight to their homes. This initiative aligns perfectly with Riunite's core belief that sharing meals fosters connection and community.
Shared Values and Goals
Mina Belhaj Rouas, the VP of Marketing and Trade Development at Frederick Wildman, shared insights into this partnership, emphasizing how it reflects a deep commitment to bringing comfort and togetherness to the table. As she stated, "Meals on Wheels America's mission to ensure older adults are cared for and connected reflects Riunite's long-standing passion for bringing comfort and togetherness to the table." This collaboration is a great reminder of what can be accomplished when organizations unite under shared values.
Impactful Engagement
Len Walder, Senior Director of Corporate Partnerships at Meals on Wheels America, also expressed enthusiasm for the partnership: "This partnership with Riunite highlights what's possible when compassion and shared values come together. Riunite's support helps us reach more older adults facing hunger and isolation — and reminds our seniors that they are not forgotten." Such sentiments underscore the vital role that community support plays in enhancing the lives of seniors.
Promotional Efforts
The commitment of Riunite extends beyond financial contributions. The brand's national promotional campaign will showcase its dedication through various channels, including in-store point-of-sale materials and social media interactions aimed at raising awareness around the challenges that many seniors still face. Each bottle sold during this campaign carries a message of hope and support for those in need.
Unifying Through Shared Moments
Riunite and Meals on Wheels America encourage everyone to come together around meal times. Through the Riunite & Give collaboration, they promote the idea of shared moments over meals, helping to ensure that no senior feels alone. This partnership reiterates the fact that great meals, well-paired wines, and cherished company go hand-in-hand in the fight against loneliness.
Community Participation Events
The efforts don't stop there. Riunite will actively participate in appreciation events organized by Meals on Wheels throughout the duration of November in several locations. These events provide opportunities for community members to connect and celebrate contributions to senior welfare.
About Riunite
Founded in 1950, Riunite is a distinguished Italian wine brand known for its emphasis on quality and community engagement. Starting with a coalition of nine co-op wineries, Riunite has flourished and is now recognized globally for producing high-quality wines. The brand ensures that sustainability is at the forefront of their production process, with a diverse array of varietals highlighted by its well-known Lambrusco. Selecting Riunite means choosing to enjoy exceptional Italian craftsmanship in every glass.
About Meals on Wheels America
Meals on Wheels America is dedicated to addressing the significant issues of senior hunger and isolation through their network of over 5,000 community-based programs. Through delivering nutritious meals and social interactions, they empower seniors to achieve independence and well-being within their communities. The organization supports its local programs with valuable resources like funding, educational materials, and advocacy, emphasizing the importance of ensuring every senior has the necessary support.
Frequently Asked Questions
What is the Riunite & Give campaign?
The Riunite & Give campaign is a partnership initiative between Riunite and Meals on Wheels America aimed at providing meals to seniors in need.
How much is Riunite donating?
Riunite is donating $25,000 to support Meals on Wheels America’s efforts in their End the Wait™ campaign.
How will the donation be used?
The donation will help ensure that seniors who are homebound receive the meals they require, combatting hunger and isolation.
What is the mission of Meals on Wheels America?
The mission of Meals on Wheels America is to ensure that older adults receive the meals and support necessary to maintain their independence and well-being.
How can I get involved with Meals on Wheels?
Individuals can get involved by volunteering, donating, or advocating within their communities to support local Meals on Wheels programs.
