RiceSelect® Brand's Second Annual 'Jars of Hope' Initiative
The RiceSelect® Brand, a part of Riviana Foods Inc., has made significant strides in addressing food insecurity through its second annual 'Jars of Hope' initiative. This year, the campaign successfully raised a remarkable $120,000, thanks to generous contributions and dedicated partnerships with the California Association of Food Banks (CAFB). This initiative plays a vital role in supporting families across California, ensuring that vital resources reach those in need.
A Heartfelt Contribution
During a special ceremony, RiceSelect® Brand Manager Megan Byerly presented a generous donation of $13,500 and more than 11,300 RiceSelect jars to the CEO of California Association of Food Banks, Stacia Levenfeld. This outstanding contribution not only highlights the success of the 'Jars of Hope' initiative but also emphasizes the importance of collaborative efforts in tackling the ongoing issue of hunger.
Donations and Their Impact
These donations, comprising almost 20 full pallets of RiceSelect jars, will be distributed throughout the CAFB network, specifically targeting rural areas that often experience a scarcity of resources. This focus ensures that even the most underserved communities benefit from the generosity of the initiative. By providing high-quality food products, RiceSelect aims to enhance the nourishment of families who struggle to access basic necessities.
Gratitude and Collaboration
Megan Byerly expressed her gratitude, stating, "We are grateful to everyone who helped Jars of Hope grow in its second year. We understand the importance of our rice and grains not just as products on shelves, but as essential resources that elevate everyday meals and make a significant difference in communities across California." Such sentiments reflect the spirit of collaboration that exists between RiceSelect and its partners.
Participating Retailers and Their Role
The 'Jars of Hope' initiative involved a unique purchasing program where for every two RiceSelect jars sold at participating retailers like Food4Less, Foods Co., Ralphs, Walmart, Albertsons, Raley's, and SaveMart, one jar would be donated to the CAFB. This innovative model encourages consumers to participate in a wider social cause while shopping for their everyday needs.
Community Appreciation
Yulanda Smith, Vice President of External Affairs for the California Association of Food Banks, expressed profound appreciation for the support received from Riviana Foods. She stated, "I speak for thousands of Californians when I say thank you to Riviana Foods for providing much needed resources and helping us nourish our neighbors in need. We greatly value this partnership in our mission to combat hunger throughout California." Such collaborative efforts underline the ongoing battle against food insecurity and its complexities.
Expanding Reach of RiceSelect® Products
RiceSelect® products continue to be widely available throughout the United States, with a growing presence across California. The commitment to quality and service ensures that these products are accessible to more families and individuals as the brand works tirelessly to enhance community wellbeing.
Discover More About Riviana Foods Inc.
Riviana Foods Inc. is recognized as a leading processor, marketer, and distributor of both branded and private label rice products throughout the United States. The company's renowned range includes RiceSelect®, Minute®, Success®, Mahatma®, Carolina®, and Tilda®. With its headquarters in Houston, Texas, Riviana is proud to be a subsidiary of Ebro Foods, S.A., a global leader in the rice industry.
All RiceSelect® products are crafted from the finest ingredients, adhering to high standards of quality and a meticulous attention to detail. This dedicated approach ensures that each product offers unique quality and taste, suitable for a variety of culinary applications.
About the California Association of Food Banks
The California Association of Food Banks (CAFB) has been actively working since 1997 to combat hunger within the state. It has developed into a strong network uniting various food banks and agricultural partners, all dedicated to eliminating food insecurity. With the mission that access to food is a fundamental right, CAFB collaborates with 43 food banks and numerous community organizations to promote equitable access to nourishment.
Frequently Asked Questions
What is the 'Jars of Hope' initiative?
The 'Jars of Hope' initiative is a campaign by the RiceSelect® Brand that aims to address food insecurity by providing financial and food donations to the California Association of Food Banks.
How much money was raised during the initiative?
The initiative successfully raised $120,000 in contributions to support families facing food insecurity.
Who benefited from the donations?
Families across California, especially those in rural areas with limited resources, benefited from the donations made through the initiative.
How can I participate in future initiatives?
Consumers can help by purchasing RiceSelect® products during promotional periods where a portion of sales is donated to support food banks.
Where can I find RiceSelect® products?
RiceSelect® products are available in grocery stores across the United States, with an increasing distribution network in California.
