Riboli Family Wines Transforms Highlands 41 with New Design
Refreshed packaging and website capture the essence of adventure and discovery
Riboli Family Wines proudly announces a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. This family-owned winery, which has been crafting exceptional wines since 1917, is renowned for its expertise and passion in winemaking. The brand's evolution includes a modernized label that preserves its classic copper hues and mountain emblem while embracing a fresh look that resonates with adventure seekers. The new bottle design aims to enhance shelf presence, making it easy for wine enthusiasts to find their favorite selections.
Embodying Adventure and Quality
According to Anthony Riboli, the 4th-generation winemaker, "Our new packaging reflects the essence of Highlands 41 wines. While the look has evolved, Highlands 41 wines continue to deliver the same smooth quality with high fruit intensity that our fans know and love." Highlands 41 draws its name from the historic Highway 41, weaving through various breathtaking locations and the rugged Creston Highlands District of Paso Robles.
A Lifestyle Beyond Wine
More than just a wine brand, Highlands 41 represents a lifestyle of exploration and breaking out of the ordinary. Its screwcap closure not only assures freshness but also encourages consumers to take these wines on their adventures, anywhere the road leads. Highlands 41 wines are entirely estate-grown and vinified at the family’s CSWA certified sustainable winery, showcasing the unique terroirs of Paso Robles and Monterey.
Crafting Premium Experiences
The grapes that go into making Highlands 41 wines are sourced from certified sustainable vineyards, where fluctuations in temperature help create complexity and balance. This portfolio, priced at an accessible $15, includes Cabernet Sauvignon, Pinot Noir, Chardonnay, and a notable Red Blend, "Black Granite." Each wine encapsulates the spirit of the region and the dedication of the Riboli family.
Exciting New Releases
Exciting new vintages are now shipping nationwide, featuring the new labels that wine lovers have eagerly anticipated. The 2022 Highlands 41 Black Granite Red Blend and the 2023 Highlands 41 Chardonnay are now making their debut on store shelves this spring. The brand's website has also been revamped to showcase the stunning new label.
Connect with Highlands 41
Join the adventure by following Highlands 41 on social media using @highlands41wines and hashtag #myh41adventure. For more details on where to find these exceptional wines, visit their online home.
About Riboli Family Wines
Riboli Family Wines has a rich heritage, celebrating over a century of winemaking excellence. Recognized as Wine Enthusiasts' "American Winery of the Year" in 2018, the family operates sustainable vineyards across 2,000 acres and brings a diverse selection of imported wines to the market, making them leaders in innovation within the industry. The 3rd and 4th generations of the Riboli Family continue to explore new horizons in winemaking and enhance the wine experience for their customers.
Frequently Asked Questions
What is the significance of the new packaging for Highlands 41?
The new packaging reflects a modern design that appeals to adventure and improves shelf presence while maintaining the classic brand elements.
When can consumers expect to see the new wines on shelves?
The new vintages are already shipping nationwide and will be available on store shelves this spring.
What varieties of wine does the Highlands 41 portfolio include?
The portfolio includes Cabernet Sauvignon, Pinot Noir, Chardonnay, and a Red Blend known as "Black Granite." Each wine captures the unique character of its terroir.
How does Riboli Family Wines ensure sustainability?
The winery operates a CSWA certified sustainable winery, sourcing grapes from certified sustainable vineyards to promote environmentally friendly farming practices.
How can consumers connect with Highlands 41 on social media?
Consumers can follow Highlands 41 on social media with the handle @highlands41wines and use the hashtag #myh41adventure to join in the conversation.
