Rhinestone Announces Statewide Distribution Partnership
Rhinestone, an innovative alcohol-free beer brand founded in Arizona, is taking significant strides by forming an exciting statewide distribution partnership with Hensley Beverage Company, a well-respected beverage wholesaler in the region. This collaboration aims to bring Rhinestone's unique lineup of beverages to on- and off-premise accounts, enhancing availability statewide.
The Rise of Rhinestone's Alcohol-Free Offerings
Since its inception in July 2025, Rhinestone has made an impressive impact in the non-alcoholic arena. The brand offers consumers a choice among four refreshing styles: Original, Mexican Lime, Blood Orange, and Desert Grapefruit. These options are sold in convenient six-packs and variety packs, making it easier for those seeking enjoyable non-alcoholic alternatives.
The partnership with Hensley is especially timely, as it follows Rhinestone's recent expansion into numerous Sprouts Farmers Market locations. This quick rollout marks a pivotal moment for the brand, indicating strong demand for its products across the market.
Dustin Johnson's Vision for Rhinestone
Dustin Johnson, the founder of Rhinestone and a proud Arizona native, highlighted the necessity of local partnerships in achieving success. He expressed, "As a local brand, it was crucial for us to team up with a partner rooted in Arizona. Our mission is clear, and our association with Hensley confirms there is an enthusiastic market for our authentic, non-alcoholic beer." This local focus helps reinforce the brand's presence and connection with the community.
Hensley's Role in Supporting Growth
Hensley Beverage Company brings extensive experience to the partnership, enabling Rhinestone to expand its presence in retail venues, hospitality sectors, and through event-driven activations throughout the state. Nate Dworkin, Chief Financial Officer of Hensley, remarked on the uniqueness of Rhinestone's offerings. He noted, "Rhinestone doesn’t just stand out for its taste but also for its brand philosophy and relevance in today's culture. It embodies confidence and familiarity, appealing to both seasoned drinkers and those opting for a healthier lifestyle."
The Appeal of Rhinestone Beers
Rhinestone's brews are crafted to offer an experience similar to traditional beer, including the ritualistic enjoyment that comes with it. With 0.0% ABV, minimal calories, zero carbs, and gluten-free characteristics, Rhinestone appeals to those who wish to maintain a social drinking experience without the effects of alcohol. Since its launch, Rhinestone has gained favor through engaging grassroots marketing initiatives and a distinctive brand identity that resonates with consumers.
Looking to the Future: Growth and Expansion
The collaboration with Hensley Beverage Company positions Rhinestone for sustained growth. The brand aims to not only deepen its distribution across Arizona but also to pursue regional and national expansion in the near future. Rhinestone's dedication to providing a quality non-alcoholic beer that maintains the essence of traditional brews showcases its commitment to adapting to modern drinking preferences.
About Rhinestone
Rhinestone is an emerging brand in the alcohol-free beverage sector, designed to stand out and provide an alternative to traditional non-alcoholic beers. Founded in Arizona in 2025, it combines a modern lifestyle with Western-inspired flavors. Rhinestone specializes in crafting brews that allow drinkers the freedom to enjoy without excessive consequences. Currently, the brand features four distinctive styles: Original, Mexican Lime, Blood Orange, and Desert Grapefruit. As Rhinestone strategizes its growth, it looks forward to expanding its community presence and distribution.
About Hensley Beverage Company
Hensley Beverage Company is a family-owned beverage wholesaler in Arizona, renowned for its diverse portfolio, which includes a wide range of beverages from local craft beers to alcohol-free options. With a robust service fleet and a dedicated team, Hensley is committed to delivering exceptional service and products to over 9,000 retail customers throughout Arizona. The company actively supports local brands, promoting regional growth and development within the beverage industry.
Frequently Asked Questions
What is Rhinestone's signature product?
Rhinestone specializes in alcohol-free beers, offering styles like Original, Mexican Lime, Blood Orange, and Desert Grapefruit.
Who is the founder of Rhinestone?
Dustin Johnson, an Arizona native, is the founder of Rhinestone.
What does Hensley Beverage Company do?
Hensley Beverage Company is a beverage wholesaler that distributes a wide variety of alcoholic and non-alcoholic beverages throughout Arizona.
What are the key benefits of Rhinestone beers?
Rhinestone beers contain 0.0% ABV, have low calories, zero carbs, and are gluten-free, making them a healthy drinking option.
When was Rhinestone established?
Rhinestone was founded in July 2025 and has rapidly gained popularity in the non-alcoholic beverage market.
