Revving Up Bakery Solutions at IBIE 2025
At IBIE 2025, Puratos is transforming the landscape for bakers with a high-speed approach tailored to today’s challenges. Inviting all attendees to Booth 4131, this global bakery ingredient company promises an immersive Formula 1-like experience focused on aiding bakers in overcoming increased production costs, the necessity for clean label reformulation, and improving long development cycles.
The Pit Crew Experience
Inspired by the efficiency and teamwork of Formula 1 racing teams, Puratos has crafted an engaging atmosphere designed to serve as a metaphorical "pit crew" for bakers. In today’s fast-paced market, having the right support is critical for success.
Innovative Solutions on Display
At the heart of Puratos' presentation is a state-of-the-art Industrial Pilot Bakery, a collaborative venture with AMF Bakery Systems. This facility acts as a test track, enabling bakers to innovate without interrupting their existing production processes. It paves the way for developing consumer-favorite baked goods from concept to marketplace swiftly and efficiently.
Puratos aims to redefine what’s possible in baking with each of their showcased products meeting rigorous clean label criteria. This commitment to Food Innovation for Good not only foresees new regulations but also positions them as a leader in the industry. Highlighting this commitment is Sunset Glaze, a revolutionary plant-based substitute for traditional egg wash that enhances production flows without sacrificing effectiveness. Its domestic production rollout is projected to significantly boost efficiency for bakers on a larger scale.
Cubease and Smart Ingredient Solutions
Alongside Sunset Glaze is Cubease, a meticulously designed dough conditioner that enhances recipes while occupying minimal space. Combined with Puratos' cost-effective ingredient solutions, these innovations equip bakers to navigate reformulation challenges with newfound confidence.
The Sensobus Experience
Attendees at IBIE can step into the future of baking through the Sensobus, a mobile sensory lab positioned outside the West Hall. This unique opportunity allows bakers to gain insights directly from consumers, enhancing their product offerings and refining their formulations based on real-time feedback. Puratos will also host insightful IBIEducate sessions such as “The Magic of Lamination” and “Sourdough & Gut Health,” helping bakers deepen their technical skills and stay ahead of trends.
Win Exciting Experiences with Digital Passport Prix
In an effort to add excitement to the IBIE experience, Puratos has introduced the Digital Passport Prix. Attendees can enter to win once-in-a-lifetime experiences by completing several steps: scanning the QR code at Booth 4131, attending a sensory session or educational talk, and following Puratos on LinkedIn. Winners will have the chance to explore sourdough in Italy, indulge in chocolate in Mexico, or embark on a Nordic bread adventure in Denmark.
A Hub of Innovation
IBIE 2025 serves as a showcase for Puratos’ vision where improving speed, quality, and clean processes is central. More than offering products, Puratos functions as a dedicated partner, bundling solutions and insights for bakers to thrive in an increasingly competitive environment. At Booth 4131, visitors can expect a bustling hub of revolutionary ideas, demonstrating that when the flag drops, having the right partner transforms outcomes.
About Puratos
Puratos is a pioneering international organization providing an extensive array of innovative food ingredients across bakery, sweet goods, and chocolate segments. Primarily serving industrial bakeries, retailers, and artisan customers in the U.S., Puratos is headquartered in Pennsauken, NJ while maintaining a global presence with headquarters in Belgium.
At the core of Puratos' philosophy is the belief in the remarkable potential of food in our lives. The company consistently strives to empower its customers by transforming global technologies and insights into new opportunities.
Driven by a commitment to enhance the health and well-being of individuals worldwide, Puratos has solidified its reputation as one of the industry's preferred workplaces.
Frequently Asked Questions
What is Puratos showcasing at IBIE 2025?
Puratos is showcasing innovative baking solutions, including clean label ingredients and their Industrial Pilot Bakery experience to help bakers improve efficiency.
How does the Sensobus work?
The Sensobus is a mobile lab where bakers can gather real-time consumer feedback to enhance their product offerings through interactive sensory sessions.
What is the Digital Passport Prix?
It’s a promotional activity where participants can win unique experiences by scanning QR codes and engaging with Puratos at their booth.
What are some benefits of the products Puratos displays?
Puratos’ products, like Sunset Glaze and Cubease, aim to improve production efficiency and meet modern clean label requirements seamlessly.
Where can attendees find Puratos at IBIE 2025?
Attendees can visit Puratos at Booth 4131 for an engaging, Formula 1-inspired experience.
