Revolutionizing E-Commerce: BROTHER's 30% Sales Surge
BROTHER, a globally recognized printer brand, is making headlines by achieving an impressive 30% increase in e-commerce sales. This remarkable growth is attributed to its innovative collaboration with PLTFRM, a creative agency specializing in digital branding and communication solutions.
AI Virtual Human Livestreaming: A Game-Changer in E-Commerce
AI virtual human livestreaming is reinventing the way e-commerce operates in today's digital landscape. These digital hosts, designed to simulate real human interaction, are captivating audiences across various platforms. The e-commerce giant JD.com even introduced an AI avatar for hosting sales livestreams, highlighting a significant shift within the industry.
Unlike traditional livestreams that require a team of individuals to manage, AI-driven livestreams can function autonomously around the clock. This operational efficiency means a single digital host can engage with audiences, answer their queries, and showcase products in real time, ultimately minimizing expenses.
The advancements in AI technology have equipped these digital hosts with realistic facial expressions, lifelike vocal tones, and dynamic interaction capabilities, making them an appealing alternative to traditional hosts. As a result, brands leveraging this technology are observing remarkable sales boosts.
BROTHER: A Legacy Brand Embracing Digital Transformation
BROTHER, well-known for its high-quality and durable printing devices, initially utilized AI livestreaming as a strategy to enhance brand visibility. This endeavor began during off-peak hours.
Ms. Gu, Head of Branding at BROTHER China, shared insights into their initial strategy: “We weren't anticipating significant sales immediately. Our main focus was to maintain a consistent brand image while communicating our values during times when traditional marketing might not reach our customers.”
However, the outcome was unexpected. In just two hours from launching their first AI livestream powered by PLTFRM, they racked up over ¥18,000 (over $2,500 USD) in sales—far exceeding their projections.
Astonishing Results: Sales Surge and Cost Reduction
Now, BROTHER executes AI-powered livestreams across multiple flagship stores on major e-commerce platforms like JD.com and Tmall, operating seamlessly at all hours. Compared to the previous year's figures, they have experienced a staggering 30% increase in sales alongside an 80% drop in livestreaming costs.
“Every morning, it has become a regular routine for us to check our sales data, especially for what the AI host achieved while we were resting,” Ms. Gu stated. “It’s now an integral part of our operations.”
An interesting observation emerged: a significant portion of total sales—30%—occurred during late-night hours, a period often overlooked by traditional human-hosted livestreams. Many purchases came from new customers excited by the AI host's clear explanations regarding the technical benefits of BROTHER's products, accessible at any time they wish.
The Technology Behind the Success: PLTFRM
This leap forward for BROTHER is made possible through PLTFRM, based in Shanghai, with years of expertise in digital marketing and e-commerce livestreaming. Their collaboration began in earnest with the integration of state-of-the-art AI tools from Baidu Cloud.
PLTFRM’s AI Virtual Human Livestreaming Service provides comprehensive support—from creating avatars and uploading products to scripting, engaging audiences, and integrating across various platforms. Remarkably, BROTHER's project was initiated and launched within two weeks, a testament to PLTFRM's efficiency.
Applying Effective Strategies: The Key to Success
As co-founder Qian Dejun explains, the effectiveness of AI livestreaming hinges on fundamental retail practices: aligning the right host, product, and platform. While the entry barriers are significantly lowered with AI, impactful results still require strategic execution involving custom avatars, optimized sales dialogues, realistic virtual setups, and thoughtfully planned streaming schedules.
Mr. Qian, with extensive experience hosting over 300 livestream events and now sporting an AI version of himself, emphasizes that the principles guiding both AI and human hosts are essentially the same. PLTFRM offers holistic and hybrid livestream models, allowing brands to scale efficiently without grappling with the technical intricacies of the operations.
A Comprehensive Solution for Brands
“We understand the challenges brands face—whether it's low traffic, high costs, limited talent, or inadequate ROI,” noted CEO Qian Dejun. “PLTFRM AI aims to be a hassle-free, fully-managed solution for brands that wish to accelerate growth, reduce expenses, and increase visibility, all without the need for an in-house livestream team.”
Frequently Asked Questions
What platforms does PLTFRM AI support?
Currently, PLTFRM AI is live on major platforms including JD.com, Tmall, Taobao, and Pinduoduo, with integration options available for several others.
What services are included in the full-service package?
The package features various services such as product listing, avatar design, scriptwriting, virtual studio setup, livestream execution, and continuous optimization.
How quickly can a livestream be initiated?
Livestreams can launch within 30 days from the onboarding process.
Can AI hosts work alongside human hosts?
Yes, many clients utilize human hosts during peak times while employing AI hosts during off-peak periods.
Is it possible for PLTFRM to create an AI avatar that resembles an existing human host?
Absolutely, PLTFRM offers full AI cloning services to replicate existing human hosts.
