Harmonic's VOS360 Ad SaaS Teams Up with FreeWheel
Harmonic (NASDAQ: HLIT) is thrilled to announce its VOS360 Ad SaaS has officially partnered with FreeWheel, a prominent player in the advertising sector. This collaboration emphasizes server-side ad insertion (SSAI) and aims to elevate in-stream advertising, setting a new benchmark for monetizing video streaming.
Improving the Streaming Experience
This partnership promises to boost reliability and enhance ad experiences for viewers of both live and on-demand content. By integrating with FreeWheel's cutting-edge technologies, Harmonic is making a significant leap in the world of dynamic advertising. Gil Rudge, Harmonic's senior vice president, highlighted that reaching this technical validation showcases their robust technology, paving the way for more personalized and engaging advertising formats.
Key Features of VOS360 Ad
The VOS360 Ad stands out as a cloud-native SSAI solution, adept at delivering personalized ads to millions of concurrent viewers. Its features, including innovative in-stream advertising formats like double-box and dynamic L-bars, demonstrate its versatility, especially in high-stakes contexts like live sports. Additionally, it offers a developer-friendly API along with a user-friendly interface that streamlines creative processing and ad delivery.
Analytics and Success Metrics
A notable aspect of the VOS360 Ad is its comprehensive ad reporting dashboard, which allows users to track important performance indicators (KPIs). This crucial tool helps users gauge the system's health, monitor fill rates, and optimize revenue generation effectively. Analyzing and adapting strategies could significantly enhance viewer satisfaction and increase revenue for publishers.
Upcoming Demonstrations at IBC2024
Harmonic is set to showcase its VOS360 Ad SaaS at the upcoming industry event, IBC2024, scheduled for September in Amsterdam. Attendees can expect to discover how the collaboration with FreeWheel is poised to revolutionize the advertising landscape in real-time. Meetings can be scheduled at Harmonic's event booth.
The Significance of Collaborative Innovation
The partnership between Harmonic and FreeWheel highlights the industry's growing emphasis on innovative solutions that unify and enhance advertising efforts. Marc Lauriac from FreeWheel underlined the significance of this integration, pointing out that it not only improves operational transparency but also boosts profitability and efficiency for media companies.
About Harmonic
Harmonic (NASDAQ: HLIT) is a leading provider of advanced broadband and video delivery solutions. The company has played a crucial role in enabling media firms to offer high-quality streaming and broadcast services worldwide. As innovators of virtualized broadband solutions, they have transformed how operators deliver gigabit internet to customers—whether at home or on the go. From streamlining OTT video services to finding new ways to effectively monetize rich content, Harmonic continues to shape the future of video technology.
Learn More
For more insights into Harmonic's extensive range of solutions aimed at optimizing video delivery and monetization, visit their website. The advancements initiated by Harmonic reflect a commitment to enhancing the viewing experience and assisting media companies in boosting their profitability.
Frequently Asked Questions
What is the VOS360 Ad SaaS?
The VOS360 Ad SaaS is a cloud-native solution for server-side ad insertion that seamlessly delivers personalized video ads to viewers.
How does VOS360 improve user engagement?
VOS360 enhances engagement by offering dynamic ad formats and personalized ad delivery, significantly improving the viewer experience.
What benefits does the integration with FreeWheel offer?
This integration ensures more consistent ad delivery and the potential for increased revenue through optimized decision-making across advertising platforms.
Where can I see Harmonic's VOS360 in action?
Harmonic will be demonstrating the VOS360 Ad SaaS at IBC2024 in Amsterdam, providing insights into its capabilities.
How can Harmonic's solutions influence broadcasting?
Harmonic's technology empowers broadcasters to monetize their content more effectively while enhancing the overall viewer experience with advanced advertising solutions.
