Reveal Expands Out of Home Measurement Services
Reveal is excited to announce its expansion into Canada with advanced Brand Lift Studies aimed at enhancing Out of Home (OOH) advertising measurement. This new development lets advertisers running OOH campaigns measure their effectiveness accurately and effectively.
Our Commitment to Canadian Marketers
With extensive experience in the U.S. market, Reveal has built a solid reputation over the last decade through its OOH division, Mira. Mira specializes in incremental net lift studies, focusing on crucial marketing outcomes like brand awareness and consumer engagement. This valuable insight has made it an essential tool for marketers and media professionals alike.
Empowering Marketing Decisions
As interest from Canadian advertisers continues to grow, Reveal's ability to provide reliable performance metrics is more critical than ever. Jon Frangakis, Reveal's CCO, stated, "Our clients have been asking for performance measurement in Canada, and we're thrilled to deliver this capability. This will enable marketers to understand the true impact of their campaigns better and utilize data-driven decisions to optimize their strategies."
A Trusted Partner in Advertising
In addition to this new offering, industry leaders like Ari Buchalter, CEO at Place Exchange, have expressed enthusiasm for Reveal's entry into the Canadian market. Buchalter remarked, "Reveal's innovation and measurement expertise will be vital for our clients marketing in Canada, just as it has been in the U.S." This partnership represents a step towards ensuring advertisers have access to quality data wherever their campaigns run.
Comprehensive Measurement Tools
As the pioneer in measuring multi-format campaigns, Reveal offers a holistic view of advertising effectiveness. Currently, they conduct over 150 studies monthly, solidifying their leadership position in measuring campaign performance.
Real-Time Insights for Advertisers
Brand Lift Surveys will enable Canadian brands to monitor their marketing effectiveness in real-time, providing essential insights that drive engagement and results. With Mira’s established history in the U.S., these studies will assure Canadian advertisers of reliable data to shepherd their strategic decisions.
Innovation in Advertising
In a landscape that's constantly evolving, Reveal is dedicated to leveraging innovative technologies. Their advanced measurement methodologies are designed to allow real-time campaign optimization, maximizing efficiency and effectiveness across various formats and channels.
User-Friendly Platforms Available
Alongside its top-notch measurement capabilities, Reveal also offers the Mira Console, a user-friendly platform allowing clients to design and oversee their performance measurement studies seamlessly. This intuitive tool offers both self-service and managed service options, ensuring that even complex data sets can be navigated easily by marketers.
About Reveal
Reveal stands as a leader in providing OOH advertising campaign performance measurement. Their Mira Studies were pioneers in assessing OOH advertising's effects not only on foot traffic but also on in-app purchases and online activity. They specialize in varying OOH types including static, programmatic, and moving ads, ensuring comprehensive measurement and analysis. The headquarters are situated in Raleigh and New York, continuously spearheading advancement and innovation in measuring advertising impact across North America.
Frequently Asked Questions
What is the purpose of Reveal's Brand Lift Studies?
Brand Lift Studies enable marketers to gauge the effectiveness of their OOH campaigns, focusing on metrics like brand awareness, foot traffic, and engagement.
How does Reveal's expansion into Canada benefit marketers?
This expansion allows Canadian marketers to access reliable performance metrics that inform strategic advertising decisions, similar to those already available in the U.S.
What unique features does the Mira Console offer?
The Mira Console provides a user-friendly platform for clients to create, manage, and analyze their performance measurement studies, simplifying the management of data.
Why is real-time optimization important for campaigns?
Real-time optimization allows advertisers to adjust their campaigns on the fly based on immediate insights, enhancing the impact and efficiency of their marketing efforts.
How does Reveal maintain its leadership in measurement capabilities?
Reveal's ongoing commitment to innovation and introducing advanced measurement techniques keeps it at the forefront of the OOH advertising sector, allowing it to provide valuable insights consistently.
