Revance Celebrates National Sunscreen Day with a Bold Message
Revance is thrilled to commemorate National Sunscreen Day with a vibrant digital billboard in Times Square. This event not only marks a celebration of Blue Lizard® Australian Sunscreen but also highlights the importance of sun safety as the summer season approaches. Blue Lizard is recognized as the leading mineral SPF brand in the U.S.* and takes this opportunity to deliver a powerful message: "Be Fearless in the Sun."
Empowering Families Through Sun Safety
Steve Gallopo, Executive Vice President and Chief Commercial Officer for Consumer Skincare, expressed his enthusiasm about the campaign. He emphasized the significance of this billboard, noting it's a tribute to their dedication to mineral sun protection. Revance aims to raise awareness of the crucial need for everyone, especially families, to prioritize sun safety.*
Innovative Formulations for Broad Protection
Nicole Watson, Senior Vice President of Global Therapeutics Marketing at Revance, mentioned the rebranding process, which includes cleaner formulas that still deliver the same powerful SPF 50 protection customers have trusted. With enhanced aesthetics and updated packaging, these products remain committed to effective sun safety.
The billboard showcases Blue Lizard's latest line of mineral sunscreens, which now features 100% mineral active ingredients. These formulas are free from harmful elements like fragrances, parabens, phthalates, oxybenzone, and octinoxate. This commitment to cleaner ingredients provides users with broad-spectrum UVA/UVB protection without compromising quality.
The Importance of Daily Protection
Dr. Aanand Geria, a board-certified dermatologist, advocates for the importance of daily usage of broad-spectrum mineral sunscreen. He states that consistent application can significantly minimize the risk of developing skin cancer, reinforcing Blue Lizard's reputation as a trusted brand.
Blue Lizard's Commitment to Skin Cancer Prevention
Blue Lizard continues its partnership with The Skin Cancer Foundation, underscoring an ongoing commitment to promoting sun safety and cancer prevention. This initiative aims to encourage families to enjoy the outdoors confidently, knowing they have reliable protection.
For additional information on Blue Lizard and their full product line, please visit www.bluelizardsunscreen.com.
*Statistics based on data from the Circana database in the Mineral Sunscreen category.
About Blue Lizard®
For nearly three decades, Blue Lizard has been a dependable name in sun protection, offering an extensive array of mineral sunscreens designed for all skin types. The brand's dermatologist- and pediatrician-recommended formulas are free from irritating ingredients, aligning with its "We Love the Reef™" initiative aimed at preserving marine ecosystems. Blue Lizard products include Smart Cap® Technology, which alerts users when UV rays are present and reminds them to reapply sunscreen.
About Revance
Revance is an innovative and rapidly growing global aesthetics and skincare company, developing cutting-edge products that cater to the diverse needs of customers across more than 60 countries. Their commitment to continuous innovation helps meet the evolving demands of beauty and skincare.
Frequently Asked Questions
What is National Sunscreen Day?
National Sunscreen Day is a day dedicated to raising awareness about the importance of sun safety and the benefits of using sunscreen.
Why is Blue Lizard notable in the sunscreen market?
Blue Lizard is recognized as the top-selling mineral SPF brand in the U.S., known for its high-quality formulations that provide effective sun protection.
What changes have been made to Blue Lizard's sunscreen?
The rebranded formulations are now entirely mineral-based, featuring cleaner ingredients and modern packaging while still offering broad-spectrum protection.
How does Dr. Aanand Geria view Blue Lizard?
Dr. Geria confidently recommends Blue Lizard, emphasizing its efficacy in protecting against skin cancer risks when used daily.
How can consumers learn more about Blue Lizard products?
Consumers can visit Blue Lizard's website to explore their full line of mineral sunscreens and learn more about sun safety.
