Renewed Global Licensing Agreement Between Safilo and Under Armour
Safilo Group, a key player in eyewear design and manufacturing, and Under Armour, a leader in athletic apparel and accessories, have officially renewed their global licensing agreement for Under Armour branded eyewear through 2031. This partnership highlights both companies' commitment to crafting high-quality eyewear that enhances athletic performance and style.
Innovative Eyewear Solutions for Athletes
The renewed agreement signals a continued focus on creating lightweight, versatile eyewear solutions for athletes. Both sunwear and prescription eyewear will be designed not just for performance, but with a keen eye on style and comfort. These innovations will directly cater to the needs of athletes who require eyewear that maximizes visibility while minimizing distractions.
Statements from Leadership
The enthusiasm surrounding the partnership is palpable. Vladimiro Baldin, Chief Licensed Brand & Global Product Officer at Safilo, expressed excitement about extending their collaboration, stating, "We are enthusiastic about extending our successful partnership started in 2020 with Under Armour. Their vision of innovation, quality, and performance perfectly matches our strategy." His outlook reflects a forward-thinking commitment to invest in design and technology that empowers athletes and consumers alike.
Yassine Saidi, Chief Product Officer for Under Armour, echoed these sentiments, sharing, "As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high-quality eyewear for athletes and consumers around the world." Saidi emphasized that together they aim to push the boundaries of what eyewear can achieve.
Safilo Group: A Leader in Eyewear
Safilo Group has established itself as a prominent name in the eyewear industry, with over 90 years of experience in creating and distributing various eyewear products, including prescription frames and sunglasses. The company integrates Italian design with technical and innovative prowess, ensuring a superior customer experience through a data-driven approach.
Global Reach and Quality Standards
The extensive global reach of Safilo allows them to maintain high-quality standards across their production and distribution. With design studios located in major cities like Milan and New York and an expansive network of manufacturing partners, the company consistently monitors its production, ensuring every product meets the rigorous standards expected by consumers.
Safilo boasts a diverse portfolio that includes renowned home brands and a range of licensed brands, showcasing the company's capability to cater to various market segments. The commitment to innovation and quality is evident in their comprehensive approach to supplying eyewear solutions that resonate with consumers globally.
Under Armour: Empowering Athletic Performance
Under Armour, known for its innovative products that enhance athletic performance, also brings significant value to this partnership. Based in Baltimore, Maryland, Under Armour designs and distributes athletic performance apparel, footwear, and accessories aimed at improving human performance. Their dedication to empowering athletes aligns seamlessly with Safilo’s vision for quality and innovation in eyewear.
The collaboration between Safilo and Under Armour is more than just a business agreement; it represents a shared mission to elevate the athlete's experience through exceptional eyewear solutions. With their combined expertise, they are poised to redefine what eyewear can do in enhancing performance on and off the field.
Frequently Asked Questions
What is the significance of the renewal between Safilo and Under Armour?
The renewal emphasizes a strong alliance focusing on innovation and quality in eyewear, supporting athletes' needs.
How long will the renewed licensing agreement last?
The renewed licensing agreement will be effective until 2031.
What types of eyewear will be developed through this partnership?
Both sunwear and prescription eyewear designed for athletes will be developed to enhance comfort and visibility.
Who are the key executives involved in the partnership?
Vladimiro Baldin from Safilo and Yassine Saidi from Under Armour are the primary executives involved.
What brands does Safilo Group manage?
Safilo manages a variety of brands, including Carrera, Polaroid, and licensed brands like Banana Republic and Tommy Hilfiger.
