Remitly and LALIGA Join Forces for Soccer Engagement
Online remittance service Remitly has taken a significant step in enhancing community engagement by partnering with LALIGA, Spain's premier soccer league, to become the inaugural title sponsor for pickup soccer events across North America. This collaboration aims to foster connections within communities through the shared passion for soccer.
Supporting the Soccer Community
Founded in 2011 and based in Seattle, Remitly is dedicated to providing digital financial services that help families support each other across borders. The multi-year partnership with LALIGA aims to strengthen this commitment, starting with the 2025/26 season. Remitly will sponsor pickup soccer events as part of the fan-centric series, El Partidazo, which includes participation events, appearances by soccer legends, and watch parties coinciding with major LALIGA matches.
Bringing People Together Through Soccer
Rina Hahn, Chief Marketing Officer at Remitly, expressed enthusiasm for this collaboration, stating, "Remitly is rooted in supporting families and communities around the world. Our partnership with LALIGA creates new opportunities to bring people together through the universal language of soccer—fostering connection, joy, and a sense of belonging in the communities we serve." This partnership highlights the power of soccer as a unifying force, helping to bridge cultural divides and generations.
Enhancing Visibility During Matches
As part of the partnership, Remitly will also feature prominently during LALIGA broadcasts across North America, including interactive advertisements on LED boards and a 3D carpet display during select matches involving esteemed teams such as Real Madrid, FC Barcelona, and Atlético de Madrid. Additionally, youth participants in the El Partidazo events will receive starter kits, which include essential soccer equipment like balls, pinnies, and cones, ensuring that they can enjoy playing the sport in their communities.
Growing Community Engagement
In the previous season, LALIGA North America attracted significant interest, engaging over 13,000 fans across various events held in major cities such as Chicago, Dallas, Houston, Los Angeles, Miami, and New York City. The upcoming season anticipates at least five key events aimed at furthering this community engagement and bringing soccer fans together through enjoyable and interactive experiences.
Connecting Cultures and Generations
Santiago Lucio, LALIGA North America’s Head of Sales, commented on the partnership's cultural significance: "LALIGA has long held a deep, cross-national connection with Hispanic Americans, serving as a shared passion that bridges cultures and generations. Our partnership with Remitly builds on that connection—just as LALIGA keeps fans close to the game they love, Remitly helps them stay connected to home." This sentiment emphasizes the role of soccer in bringing diverse communities together, showcasing the game’s extensive appeal.
About LALIGA North America
LALIGA North America represents a 50-50 joint venture between LALIGA and Relevent, tasked with advancing LALIGA’s interests in North America. It oversees the management of media rights and commercial agreements, serving as a vital link for local engagement through diverse activities, including youth academies and marketing initiatives. The ongoing collaboration with Remitly will further promote the league's visibility and community outreach efforts.
About Remitly
Remitly has established itself as a leading provider of international financial services, boasting a global reach across more than 170 countries. The company is committed to offering customers a seamless experience in money transfers, ensuring fast and reliable services. With its continued growth and product expansion, Remitly aspires to transform lives and promote financial accessibility worldwide.
Frequently Asked Questions
What is the main objective of the partnership between Remitly and LALIGA?
The partnership aims to engage local communities through soccer by sponsoring pickup soccer events and supporting cultural connections.
How will Remitly promote its partnership during LALIGA matches?
Remitly will have advertisements displayed on LED boards and a 3D carpet during select matches featuring major teams.
What events are included in the El Partidazo series?
The El Partidazo series offers soccer participation events, soccer legend appearances, and interactive watch parties aligned with major LALIGA matches.
How does the partnership benefit youth participants?
Youth participants will receive starter kits containing essential soccer gear, promoting ongoing participation in the sport.
What commitment does Remitly have towards its customers?
Remitly is dedicated to providing reliable and transparent financial services to help families support each other globally.
