Redken Announces Partnership with the Grammy Awards
The Leading Professional Hair Brand in the U.S. Takes Center Stage During Grammy Week with the Debut of Acidic Bonding Concentrate Hair Bandage Balm
Redken, the leading professional hair brand in the U.S., has proudly stepped into the role of the official hair care partner of the 2026 GRAMMY Awards. This partnership is set to highlight music, creativity, and innovative hair solutions during the highly anticipated Grammy Week. Redken will introduce its latest addition to the well-regarded Acidic Bonding Concentrate (ABC) range: the Acidic Bonding Concentrate Hair Bandage Balm.
Exciting Events and Experiences During Grammy Week
Throughout Grammy Week, Redken will engage with artists, creators, and influential figures in the music industry through special events and activations. Among the highlights:
Grammy House Experience
One of the standout events is the Grammy House, occurring from January 28 to 31. This immersive multi-day destination serves as a hub for music lovers, professionals, and rising stars to celebrate music and culture. Redken will host the exclusive "Happy Endings Haircare Lounge" at this venue. This lounge, inspired by the Acidic Bonding Concentrate, invites guests to explore the benefits of the product while enjoying personalized hair care lessons and experiences to transform their ends.
Grammy U Experience
Another notable aspect of this year's celebrations includes Grammy U, slated for January 30. This unique event features a three-stage music festival, showcasing live performances from Grammy U members, as well as emerging artists. The night will also include special appearances by Grammy nominees, focusing on uplifting the next generation of music creators and professionals.
Sabrina Carpenter Shines as Brand Ambassador
This partnership will also feature Sabrina Carpenter, a Grammy nominee and Redken Global Brand Ambassador, who is set to take center stage in the campaign for the Hair Bandage Balm. Her involvement reinforces the product’s significance in bridging the gap between high performance, culture, and glamorous hair styles.
According to Mounia Tahiri, General Manager of Redken, "The Grammys represent the pinnacle of creative excellence, a value that sits at the heart of Redken. Partnering with the Recording Academy to introduce Hair Bandage Balm felt like a natural fit, allowing us to champion emerging voices and bring our professional expertise to cultural moments that are vital." This sentiment echoes Redken's mission to empower both artists and hair care enthusiasts.
Product Spotlight: Acidic Bonding Concentrate Hair Bandage Balm
Set to launch on January 25, the Acidic Bonding Concentrate Hair Bandage Balm is formulated as a quick-absorbing, non-greasy leave-in treatment that acts like a repair solution for damaged hair. Users can apply it on clean, damp hair to rejuvenate ends or use it on dry hair to refresh their styles. This innovative balm features an 8% Bonding Care Complex, enriched with Citric Acid and Madecassoside. It significantly reduces breakage and relinks broken bonds deep within the hair fiber, sealing split ends by up to 96%. Designed to protect against heat damage up to 450°F, it revitalizes hair while making it softer and stronger.
Available for $45, the Redken Acidic Bonding Concentrate Hair Bandage Balm can be purchased through various channels including Redken.com and professional salons nationwide, as well as popular online retailers.
Redken's collaboration with the Grammy Awards emphasizes its commitment to artists and professionals who shape culture while delivering high-performance hair care solutions.
Frequently Asked Questions
What is Redken's role during the Grammy Awards?
Redken is the official hair care partner, providing innovative hair solutions and experiences throughout Grammy Week.
What new product is Redken launching?
Redken is introducing the Acidic Bonding Concentrate Hair Bandage Balm during Grammy Week, designed to repair damaged hair ends.
Who is Redken's brand ambassador?
Sabrina Carpenter, a Grammy nominee, serves as Redken's Global Brand Ambassador, promoting the Hair Bandage Balm.
Where can I purchase Redken products?
The Acidic Bonding Concentrate Hair Bandage Balm is available online, at select salons, and through major retailers like Amazon and Ulta.
What are the benefits of the Hair Bandage Balm?
This product helps seal split ends, reduce breakage, and protect hair from heat while leaving it softer and stronger.
