Red Wing Heritage Launches the Exclusive Steve McQueen Boot
As part of the ongoing Will Your Wings campaign, Red Wing Heritage is thrilled to announce the release of a limited edition boot inspired by the legendary Steve McQueen. This collaboration with his granddaughter, Molly McQueen, continues the brand's commitment to craftsmanship and story-driven design.
Saluting a Legacy
The inspiration for this classic boot comes directly from Steve McQueen’s original pair of Red Wing boots. This special design beautifully combines both heritage and modernity. Molly McQueen expressed her excitement, saying, "We're honoring him in a way that juxtaposes what he originally wore with a contemporary design." The boot showcases various unique features, including Oro Legacy Leather, Dull Gilt brass eyelets, and stylish tan leather laces. Additionally, customers will notice modern elements like a black Traction Tred outsole and custom embossments featuring Steve's signature as well as his '278' racing number along the boot heel.
Release Details
For those eager to own a piece of history, limited quantities of the Steve McQueen Classic Moc will be available in select retail stores around the globe, beginning shortly. Official availability online will commence soon after, ensuring that fans of this iconic footwear can secure their pair with ease. Known for their quality and tradition, Red Wing boots continue to resonate with those who value lasting style and commitment to excellence.
A Commitment to Sustainability
The Will Your Wings campaign further champions sustainability, promoting a product life cycle that's designed to last. Customers are urged to maintain their boots by stitching personal histories into them, reflecting on how they will be worn and cherished over time. Red Wing Heritage’s dedication is evident as they refresh, re-soling, and reconditioning upwards of 40,000 boots every year, emphasizing their goal of keeping timeless footwear on the feet of their customers, preserving both their craftsmanship and the stories attached to their boots.
Honoring Steve McQueen’s Influence
Aaron Seymour-Anderson, head of brand and creative at Red Wing Shoe Company, expressed, "We're incredibly fortunate to collaborate with Molly McQueen, sharing a narrative that honors Steve's impressive legacy. Creating these custom boots together is a unique way to celebrate his impact and presence in fashion." Molly herself adds, "The Will Your Wings campaign reflects a meaningful journey — not just passing down a pair of boots, but giving life to a legacy. These iconic boots carry history and invite wearers to create their own memories. It’s about receiving and cherishing something that stands the test of time."
Frequently Asked Questions
What is the inspiration behind the limited edition Steve McQueen boot?
The boot is inspired by Steve McQueen's original pair of Red Wing boots, blending vintage design with modern elements.
When will the Steve McQueen Classic Moc be available for purchase?
It will be available in select retail stores globally, with online availability starting shortly thereafter.
What materials are used in the Steve McQueen Classic Moc?
The boot features Oro Legacy Leather, brass eyelets, and a contemporary black Traction Tred outsole.
How does the Will Your Wings campaign promote sustainability?
The campaign encourages customers to maintain their boots through stitching personal histories and offers extensive reconditioning services.
What is Red Wing Heritage's mission with these boots?
The mission is to honor Steve McQueen's legacy while promoting high-quality, handcrafted footwear built to last for generations.
