Rebranding to Accumin: Enhancing Real Estate Insights

Author: Evelyn Baker Updated: 09-12-2024 03:13 AM

Rebranding to Accumin: Enhancing Real Estate Insights

In a bold move to redefine its identity, Asertia has rebranded itself as Accumin, a name that encapsulates its mission to empower better property decisions. This transition signals a fresh approach for one of the world's most esteemed real estate advisory firms, under the guidance of the international private equity giant, Cinven.

The Vision Behind Accumin

Accumin is built on more than 40 years of experience in the real estate sector, combining extensive knowledge with innovative solutions. The organization aims to help individuals and businesses navigate the complex world of real estate by making informed decisions. The company focuses on seeing value clearly in every property decision, an ethos that underscores its comprehensive services.

Core Verticals of Accumin

The transition to Accumin involves the consolidation of its diverse offerings into three principal verticals: Value & Advisory, Intelligence & Software, and Risk Management. Each vertical is tailored to meet the unique needs of clients, ensuring that they receive expert guidance and tailored solutions.

Introducing the New Home Division

A notable addition to Accumin’s structure is the Home division. This segment is dedicated to enhancing transparency and efficiency for consumers in the real estate market. It aims to provide pivotal support for buyers, sellers, and homeowners, making the entire real estate transaction process smoother and more manageable.

Leadership Appointments

In line with its new strategic vision, Accumin has appointed a team of seasoned professionals to spearhead its operations:

Maarten de Hass has been appointed as the Global Head of Value & Advisory. His extensive background in multinational real estate firms will be instrumental.
Manuel Hurtado joins as the Global Head of Intelligence. With a strong foundation from McKinsey, he brings valuable experience in data strategy and analytics.
Johan Drost, CEO of Troostwijk Group, will lead as Global Head of Risk Management, leveraging his banking and insurance expertise.
Jose Rivera will manage the newly created consumer-focused division as Global Head of Accumin Home.

Accumin's Commitment to Clarity and Precision

At the heart of Accumin's mission is the commitment to bring clarity, precision, and trust to clients. The organization aims to turn uncertainty into opportunity, helping clients identify potential risks and resources that might be otherwise overlooked. This collaborative approach is vital for fostering long-lasting trust and delivering unbiased advice to all stakeholders.

As Accumin unites under its new brand, the company is dedicated to maintaining independence while enhancing data protection and regulation compliance among its subsidiaries. The operational restructuring will enable the company to present a unified front while supporting the individual strengths of its various entities.

Building an Ecosystem of Expertise

As it evolves under the brand of Accumin, the company transforms into a well-rounded ecosystem characterized by local and global expertise. By integrating diverse perspectives across various sectors, Accumin positions itself to cut through complexity in the real estate landscape, assuring clients of precise strategies that cater to their unique needs.

About Accumin

Accumin stands as a pillar of independence in the real estate sector. With a commitment to quality, it offers a robust and tech-enabled suite of solutions tailored for property management and real estate investments. The company’s portfolio includes services across Value & Advisory, Intelligence & Software, and Risk Management, making it a trusted partner for corporates and individuals alike.

Frequently Asked Questions

What is the significance of Accumin's rebranding?

The rebranding to Accumin signifies a strategic shift to unite diverse services and empower better property decision-making.

What are the core services offered by Accumin?

Accumin offers services under three main verticals: Value & Advisory, Intelligence & Software, and Risk Management.

Who are the leaders of the new Accumin structure?

Accumin has appointed several leaders, including Maarten de Hass as Global Head of Value & Advisory and Manuel Hurtado as Global Head of Intelligence.

How will Accumin assist clients in real estate decisions?

Accumin aims to bring clarity and precision to help clients identify opportunities and mitigate risks in real estate.

Is there a special focus on consumer needs in Accumin's approach?

Yes, Accumin has established a division called Home, targeting enhanced support for consumers in making informed real estate decisions.

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Rebranding to Accumin: Enhancing Real Estate Insights