Rebel Bourbon Revives Rebel Root Beer Whiskey
The beloved Rebel Bourbon brand is thrilled to announce the return of its fan-favorite, Rebel Root Beer Whiskey, which adds a unique twist to its classic offerings. This drink is an exciting blend of Rebel Straight Bourbon Whiskey infused with a rich and creamy root beer flavor, creating a distinct experience for whiskey enthusiasts and casual drinkers alike.
What Makes Rebel Root Beer Unique?
Bottled at 70 proof (35% ABV), Rebel Root Beer Whiskey is priced competitively at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle. It features inviting aromas of traditional sassafras and vanilla, which blend seamlessly with the notes of aged bourbon whiskey. Tasting this whiskey provides a delightful balance of flavors—sharp root beer characteristics, hints of licorice, molasses, caramel, and a gentle sweetness with a tantalizing sassafras finish.
Philip Lux's Vision
Philip Lux, the brand manager for Rebel Bourbon, shared, "We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer. It’s available in a variety of sizes for enjoying neat, chilled, or in innovative cocktails. This whiskey is designed to be fun and delicious, without any set rules." His enthusiasm highlights the brand's commitment to creating enjoyable experiences for customers.
Creative Marketing Initiatives
Rebel Root Beer Whiskey sports an eye-catching label featuring a frothy mug of root beer alongside a bourbon barrel, making it visually appealing on shelves. In addition to the whiskey’s return, Rebel Bourbon is planning unique on-premise activations, including merchandise giveaways such as stickers, coasters, t-shirts, and hats adorned with the "Shoot the Root" slogan. They are also implementing creative shot machines to serve this delicious whiskey chilled, creating a fun experience for consumers.
Discovering Rebel Bourbon Products
Enthusiasts looking to purchase Rebel Root Beer can conveniently find it at local retailers using the Rebel Bourbon product locator, which simplifies the search process. This initiative enhances accessibility, ensuring fans of the brand can easily enjoy this flavorful reintroduction to their lineup.
About Rebel Bourbon
Distilled in Bardstown, Kentucky, by the skilled Master Distiller John Rempe at Lux Row Distillers, Rebel Bourbon upholds a heritage dating back to 1849. Its recipe features a wheated mash bill that highlights the brand’s commitment to quality and originality. The bourbon has received numerous accolades, such as Single Barrel American Whiskey of the Year for its 10-Year Single Barrel at the prestigious Bartender Spirits Awards, and impressive medals at leading competitions. This bourbon epitomizes bold originality and a rebellious spirit embraced by its loyal consumers.
About Luxco
Founded in 1958 by the Lux family in St. Louis, Luxco is a prominent producer and supplier of beverage alcohol products. In 2021, Luxco was integrated into MGP Ingredients Inc. Branded Spirits division. The company boasts a diverse and award-winning portfolio, showcasing the craftsmanship from four distilleries, including the renowned Ross & Squibb Distillery, and Limestone Branch Distillery, enhancing its recognition in the spirits industry.
Frequently Asked Questions
What is Rebel Root Beer Whiskey?
Rebel Root Beer Whiskey is a unique infusion of Rebel Straight Bourbon Whiskey and bold root beer flavors, offering a creative twist on traditional whiskey.
Where can I find Rebel Root Beer Whiskey?
You can locate Rebel Root Beer Whiskey at local retailers using the Rebel Bourbon product locator, making it easier to purchase.
What proof is Rebel Root Beer Whiskey?
Rebel Root Beer Whiskey is bottled at 70 proof, which translates to 35% alcohol by volume (ABV).
How much does Rebel Root Beer Whiskey cost?
The suggested retail price for Rebel Root Beer Whiskey is $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, making it an affordable choice for consumers.
Who distills Rebel Bourbon?
Rebel Bourbon is distilled at Lux Row Distillers in Bardstown, Kentucky, under the expert guidance of Master Distiller John Rempe.
