Reach3 Insights and Coca-Cola Celebrate Marketing Excellence
Recognition highlights the 30th ESSENCE Festival of Culture and the impact of Reach3's Brand Experience Predictor solution
CHICAGO – Reach3 Insights is proud to announce that its collaboration with Coca-Cola has earned recognition as a finalist in the prestigious 2025 ANA Multicultural and Inclusive Marketing Excellence Awards. This accolade underscores their collective efforts during the 30th ESSENCE Festival of Culture, where their campaign was highlighted as a leading example of inclusive marketing.
Building Emotional Connections
The ANA Multicultural and Inclusive Marketing Excellence Awards honor innovative teams and campaigns dedicated to authentically engaging diverse audiences.
Coca-Cola's participation in the 2024 ESSENCE Festival aimed to strengthen its emotional ties with the Black community, particularly focusing on Black women. This goal was achieved through immersive experiences that created memorable interactions and leveraged real-time feedback.
Utilizing Innovative Solutions
To effectively capture attendee sentiments, Coca-Cola implemented Reach3 Insights' Brand Experience Predictor (BXP). This innovative solution enabled the team to gather authentic attendee voices at various stages: prior to the event to assess brand attachment, during the event for immediate reactions, and after the festival to measure the ongoing effects on brand perception and community engagement.
Measurable Impact
The results from this initiative were compelling, with levels of engagement reported to surpass industry averages significantly.
"We’re honored to be recognized alongside Coca-Cola for work that underscores the power of listening to communities in real time," expressed Dara St. Louis, Executive Vice President at Reach3 Insights. "This recognition validates the importance of inclusive, insight-driven brand experiences that go beyond visibility to create lasting cultural impact."
Future Celebrations
The winners of the awards will be celebrated at the ANA Multicultural and Inclusive Marketing Excellence Conference, taking place in October 2025.
About Reach3 Insights and Rival Technologies
Reach3 Insights, in conjunction with Rival Technologies, leads the field in conversational research and is recognized for creating impactful insight communities. Rival Technologies revolutionizes the traditional survey process, offering personalized research experiences reflective of everyday communication. Meanwhile, Reach3 utilizes immersive, real-time research techniques that prioritize experiential insights to produce deep, actionable data. Together, they enhance engagement and accelerate the path to insights that resonate with consumers.
Brands like Coca-Cola and Dell have embraced this innovative approach, recognizing its competitive edge in today's market.
For media inquiries, please contact Marie Melsheimer at +1-541-815-3951.
Frequently Asked Questions
What is the significance of the ANA Multicultural and Inclusive Marketing Excellence Awards?
These awards celebrate innovative marketing campaigns that effectively engage diverse audiences and promote inclusivity.
How did Coca-Cola enhance its connection with Black women?
The brand employed immersive experiences and real-time feedback during the ESSENCE Festival to deepen emotional connections.
What is the Brand Experience Predictor (BXP)?
BXP is an innovative solution by Reach3 Insights that captures attendee feedback before, during, and after events for enhanced marketing effectiveness.
What results did the Coca-Cola campaign achieve?
The campaign saw engagement levels significantly higher than industry benchmarks, showcasing its impact and effectiveness.
Who can benefit from conversational research approaches?
Brands seeking deeper insights into consumer behavior and more effective engagement strategies can greatly benefit from conversational research methods.
