Rate and Alianza Unite for a Meaningful Cause
Rate, a leading fintech company, has embarked on an exciting multi-year collaboration with Alianza, the largest grassroots soccer platform serving Latino communities across the U.S. This partnership is more than just an alliance; it aims to provide essential bilingual homeownership education to Latino families in various markets.
The Impact of the Partnership
Through this partnership, Rate will deliver valuable bilingual resources directly to families attending Alianza events. These initiatives are designed to empower families with knowledge about homeownership, financial guidance, and access to mortgage resources tailored to support long-term financial stability.
Empowering Communities Through Education
Victor Ciardelli, the CEO of Rate, expressed his enthusiasm for the collaboration. He noted, "Homeownership education is most effective when it is delivered in trusted spaces and in the language families are most comfortable using." By leveraging the popularity of Alianza’s community-driven soccer events, Rate can engage families in a familiar and comfortable environment.
Integrating Cultural Elements
Every year, Alianza events attract more than 200,000 attendees, making them pivotal in promoting Latino youth soccer and family involvement. As part of this partnership, Rate will establish activation spaces at every event, featuring bilingual specialists, financial education sessions, and resources connected to the Rate App and Rate.com.
Expanding Reach and Accessibility
This partnership builds on a successful pilot initiative launched in 2025 in cities such as Chicago, Los Angeles, and New York City. The collaboration now expands to additional high-growth Latino markets, providing essential resources throughout the peak community engagement periods from May to September each year.
Commitment to Language Access
Rate is devoted to integrating its Language Access Program into this partnership. This demonstrates their dedication to serving Spanish-speaking consumers by offering mortgage, insurance, and digital financial services that are accessible and understandable. Resources and educational tools will be actively promoted through joint communications, ensuring that families know about these opportunities.
Lifting Up Families with Financial Literacy
Arlyn J. Kalinski, the Executive Director of Emerging Markets at Rate, emphasized the importance of extending educational support beyond event days. She stated, "Through our Language Access Program and the Rate App, we're making homeownership resources accessible, understandable, and available when families need them most." This ensures that families can obtain the knowledge necessary for informed homeownership decisions.
The Road Ahead
The timeline for this partnership is particularly relevant as there is a rising demand for homeownership among Latino families, and with the U.S. preparing to host future international soccer events, the significance of this collaboration cannot be overstated. Alianza stands out as a reputable platform interlinking sport, culture, and opportunity for families.
Aligning Missions for Community Growth
Steven Powell, Vice President of For Soccer, the parent company of Alianza, articulated the mission-driven essence of the partnership. "Our mission has always been to create opportunity for families through soccer," he said. Partnering with Rate enables a more profound extension of that mission, focusing on providing financial education and resources that ultimately foster long-term stability.
About Rate
Rate Companies is well-regarded in the mortgage lending and digital financial services sector. Based in Chicago, it boasts over 850 branches throughout the U.S., including Washington, D.C. Since its inception in 2000, Rate has facilitated home purchases, refinances, and home equity loans for more than 2 million homeowners. Their innovative approach, competitive rates, and exceptional customer service have solidified their status as an industry leader.
About For Soccer and Alianza
For Soccer plays a crucial role in North American soccer, providing marketing, media, and experiences that significantly contribute to the sport's growth. Alianza, as a prominent U.S. Hispanic soccer program, focuses on offering competitive experiences while making strides in community engagement. Their joint focus on advancing opportunities for families reinforces their commitment to fostering the next generation of players.
Frequently Asked Questions
What is the main goal of the Rate and Alianza partnership?
The partnership aims to provide bilingual homeownership education and financial resources to Latino families at grassroots soccer events.
How many markets will the partnership reach?
The collaboration will engage families across eight key U.S. markets.
What resources does Rate offer through Alianza events?
Rate will provide bilingual education, financial guidance, and mortgage resources tailored to support families.
When will the on-site activations take place?
The activations will occur from May through September each year, coinciding with peak attendance times.
How many attendees does Alianza attract annually?
Alianza events draw over 200,000 attendees each year, serving as vital engagement points for communities.
