Big names, big trucks, and an even bigger impact. As we roll into the 2026 Barrett-Jackson event in Las Vegas, the stage is set for a couple of chromed-out beasts to cross the block—not just for the cheers but for the greater good. We're talking about two heavyweight Ram trucks, each decked out to the nines for a sale that means a whole lot more than a hefty price tag.
A Collaboration to Remember
What do you get when you mix Ram, UFC, RealTruck, and Barrett-Jackson? An auction that merges high-octane power with a heart of gold. Dana White, the man helming UFC, steps onto the auction stage on September 11, 2026, to send these unique vehicles off to the highest bidder. Why? All proceeds are going into the coffers of Folds of Honor and the UFC Foundation.
Charity on the Fast Lane
On the 25th anniversary of 9/11, this auction is more than a business transaction. It’s a tribute to those who fell and those who continue to serve. As the gavel hits, one hundred percent of the hammer price from these trucks—auctioned as a pair—will go directly toward providing educational scholarships to families of fallen or disabled service members and first responders. It's a nod to courage and a slap on the back to those who risk it all for the rest of us.
An Iconic Pair of Trucks
Let's cut the fluff: these aren't just machines. Each custom-styled Ram truck packs a punch, whether it's the 2027 Ram 1500 Rumble Bee SRT with more horsepower than you can find south of Detroit or a legend that’s already made its mark: the 2005 Ram 1500 SRT-10, lovingly juiced up by RealTruck with Viper DNA. These trucks aren't just rolling down memory lane—they’re gun-barreling into the future.
Dana White at the Helm
"Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes." - Craig Jackson, CEO Barrett-Jackson
And who's better to drum up the drama than Dana White himself, with Craig Jackson in tow? Drawing eyes like a magnet, this dynamic duo aims to crank the bids sky-high. Throw in a VIP UFC experience for the winning bidder, and you've got yourself pandemonium. White’s presence is bound to shake things up, ensuring that every dollar wrangled goes to those who need it the most.
- The 2027 Ram 1500 Rumble Bee SRT carries a bit of the future in its design: a 6.2-liter Hellcat HEMI V8 engine aiming for a blistering top speed of 170 mph.
- Then there's the Viper-powered 2005 SRT-10—a collector's piece by birthright with 500 horsepower ready to roar onto the road once again.
The Story Behind the Machines
These aren’t just trucks—they’re memories on wheels. We’re pulled into the narrative of American grit with every piece of custom metal and leather. Tim Kuniskis over at Stellantis hits the nail on the head about their symbolic value. Those who've been knocked down know that resilience outperforms any engine.
No surprise why RealTruck's Lee Riser feels a legacy brewing. The past meets the future in an event that not only signals something truly profound about American drive and determination, but combines forces with UFC and automotive excellence in a tribute that resonates beyond dollars and horsepower.
Concluding the Auction Action
Broadcast live for an audience that echoes across nations and arenas, this isn't just another show of revving engines and flashing lights. It's pure patriotism in horsepowered form—a celebration and commemoration of days that define the American spirit. Onlookers and million-dollar bidders alike are in for a display where impact surpasses engine size, and the ripples go well beyond mere metal and muscle.
