Rakuten Advertising Teams Up with Marcode for Enhanced Protection
Rakuten Advertising has announced an exciting partnership with Marcode, aiming to fortify its dedication to preventing affiliate fraud. This strategic alliance is designed to bolster protection against link hijackers, ensuring that advertisers maintain control over their brand integrity.
Marcode's Innovative Brand Protection Solutions
With Marcode's sophisticated Brand Protection module, Rakuten Advertising can better shield its links from various threats such as fraudsters and trademark violators. This collaboration provides Rakuten advertisers with enhanced capabilities to identify and counteract fraudulent activities that compromise their brand's reputation.
Advanced Detection and Anomaly Identification
Marcode employs cutting-edge technology that analyzes hidden affiliate details embedded within suspicious websites, allowing for swift action against link cloaking tactics. Furthermore, this advanced analysis aids in the rapid removal of fraudulent affiliates from the network, ensuring that legitimate advertisers are safeguarded.
Diverse Protection Services to Meet Unique Needs
This partnership is an integral part of Rakuten Advertising's ongoing commitment to offering a diverse range of affiliate protection services. By aligning its offerings with the varied needs of its advertisers, Rakuten aims to ensure that each campaign is well-protected against potential threats.
Proprietary AI Tools Enhancing Safety
The collaboration with Marcode is further strengthened by Rakuten's partnerships with other companies like AdPolice and The Search Monitor. Underpinning these alliances are proprietary AI tools that systematically monitor the expansive publisher network, ensuring prompt detection of any anomalies.
Commitment to Safeguarding Advertisers
According to Nick Stamos, CEO of Rakuten Advertising, the company recognizes that advertisers cater to a diverse range of audiences across multiple platforms. As such, a one-size-fits-all approach to protection simply won't suffice; instead, a tailored solution is essential for effective brand and keyword safeguarding.
Stamos expressed excitement about the partnership with Marcode, noting its incredible technology as an asset in maintaining the integrity of affiliate programs. This affiliation reflects Rakuten's unwavering commitment to protecting its clients' interests.
Marcode's Proven Track Record
Andy Cooney, Co-Founder of Marcode, shared that the company’s commitment to detecting and combating fraud is unparalleled. By outperforming competitors in a head-to-head analysis, Marcode has demonstrated its capacity to identify fraudulent activities effectively through advanced search frequency and innovative anti-cloaking technologies.
Future Availability for Advertisers
Currently, Marcode's services are accessible to select advertisers within the Rakuten Advertising network. The company is actively working to expand access to a broader range of advertisers in the near future, reinforcing its commitment to enhancing fraud prevention measures across the board.
About Rakuten Advertising
Rakuten Advertising specializes in providing performance-driven, brand-centric advertising solutions that connect leading brands with highly engaged audiences. Leveraging advanced technology and a robust partner network, Rakuten Advertising crafts strategies that drive engagement and foster customer loyalty.
As a long-standing figure in the marketing industry, Rakuten Advertising is a division of Rakuten Group, Inc., one of the world’s foremost internet service conglomerates. Headquartered in San Mateo, California, Rakuten maintains a global presence with offices across various regions.
Contact Information
For further inquiries, interested parties can reach out to Steven Shaw for more details about the partnership and available services.
Frequently Asked Questions
What is the primary goal of the Rakuten and Marcode partnership?
The main aim is to enhance protection against affiliate fraud, particularly focusing on safeguarding brand keywords in the Rakuten Advertising network.
How does Marcode's technology improve fraud detection?
Marcode employs sophisticated analysis tools to uncover hidden affiliate details in fraudulent websites and accelerate the takedown of harmful links.
Are Marcode's services available to all Rakuten advertisers?
Currently, Marcode's services are available to select advertisers, with plans to expand those offerings to a wider audience soon.
What types of fraud does this partnership specifically address?
The partnership addresses various forms of affiliate fraud, including link hijacking and trademark infringement.
What advantages do AI tools bring to Rakuten's advertisers?
AI tools enhance the monitoring process, allowing for quicker detection of anomalies, thereby ensuring advertisers receive timely protection against fraud.
