Rado Enhances Tennis Experience as Official Timekeeper
LENGNAU, Switzerland — Rado has officially stepped in as the timekeeper for the Nexo Dallas Open, elevating its commitment to tennis as this thrilling tournament prepares for its next chapter on the ATP 500 tour.
The prestigious tournament will happen over a span of days in February, marking a significant moment as it continues to grow within the global tennis arena. This year promises to be particularly exciting following its successful transition from an ATP 250 event to an ATP 500 event, solidifying its status and reputation.
Set to take place in a new home at the Ford Center at The Star in North Texas, this event has quickly become a staple on the ATP calendar, attracting a higher caliber of talent due to the increased championship points and prize money.
Celebrating 40 Years of Tennis
Rado is thrilled to celebrate '40 Years of Tennis' alongside the Nexo Dallas Open. This partnership signifies the brand's enduring support for the sport while echoing the tournament's theme of reinvention and renewal.
As one of only two ATP 500 tournaments held in the United States, this event stands out as the only indoor hard court tournament on the ATP Tour. The unique conditions create an exhilarating atmosphere where elite players showcase their skills, adding to the excitement for both athletes and fans alike.
Held in the iconic venue of Ford Center, known as the home of the Dallas Cowboys, the competition invites fans to witness fast-paced tennis with players demonstrating agility and power in a climate-controlled setting.
A Global Stage for Tennis
The Nexo Dallas Open has grown in stature and now boasts a diverse lineup of competitors, including athletes from various countries such as Canada, Norway, Croatia, and Italy. This wide-ranging participation highlights the tournament's newfound global appeal.
As the Official Timekeeper, Rado will enhance the spectator experience by installing corner clocks throughout the venue, ensuring fans stay engaged with real-time updates on match duration and time. This commitment to precise timing will enrich the enjoyment of up to 6,000 attendees during each match.
Adrian Bosshard, CEO of Rado, shared his thoughts, stating, "The Nexo Dallas Open has completely reinvented itself over the last few years, and that's a quality we admire at Rado. We are the Master of Materials, focused on innovation and advancement, echoing the tournament's commitment to progress and excellence in tennis."
Rado x Tennis: A Legacy of Partnership
Since entering the tennis arena in 1985, Rado has proven itself as a loyal partner, serving as the Official Timekeeper for numerous prestigious ATP and WTA events. The brand has built a legacy of supporting the sport, sharing its values with tennis fans and athletes across various tournaments.
New Limited Edition Timepiece
To commemorate Rado's longstanding relationship with tennis, the brand is unveiling a special edition timepiece, the Rado Captain Cook x Tennis Limited Edition. This wristwatch merges on-court performance with off-court style, showcasing a design that reflects four decades of excellence in craftsmanship.
Key features of this remarkable timepiece include:
- Polished stainless steel case (39mm) with a rotating bezel
- Adaptable EasyClip system accompanied by three additional textile NATO-style straps
- Gradient dial influenced by a unique color transition
- Super-LumiNova markers indicating tennis scoring points
- Nivachron™ antimagnetic hairspring for superior precision
- 300m water resistance for versatility during various activities
Whether on the court or at social events, the Rado Captain Cook x Tennis Limited Edition combines elegance with the reliability that defines Swiss timekeeping.
Frequently Asked Questions
What is the role of Rado in the Nexo Dallas Open?
Rado serves as the official timekeeper, enhancing the event with precise timing and installing dedicated corner clocks throughout the venue.
When is the Nexo Dallas Open scheduled to take place?
The tournament is set to occur in February, bringing exciting tennis action to fans.
What makes the Nexo Dallas Open unique?
As one of only two ATP 500 tournaments in the U.S., it stands out as the only indoor hard court event on the tour.
How has Rado contributed to tennis over the years?
Since 1985, Rado has been a dedicated partner of tennis, serving as official timekeeper for many important tournaments.
What features does the Rado Captain Cook x Tennis Limited Edition offer?
The watch includes a polished stainless steel case, an EasyClip system, Super-LumiNova markers, and offers 300m water resistance, ideal for both athletic performance and style.
