Radius Global Market Research Expands Through Illuminas Acquisition
Radius Global Market Research has taken a significant step in enhancing its market positioning by acquiring Illuminas North America. This acquisition brings forth a wealth of expertise and insights that align perfectly with Radius's strategic goals.
Strategic Partnership for Enhanced Insights
This collaboration combines the strategic insights framework of Radius with the specialized knowledge of Illuminas in technology and financial services. By merging these strengths, Radius aims to deliver sharper, actionable insights tailored for both B2B and consumer markets.
Boosting Capabilities Across Industries
Radius's acquisition of Illuminas North America is not just a business decision; it's about expanding its capabilities to meet the evolving needs of clients. The partnership enhances Radius's ability to provide extensive support to its clients across various industries, ensuring strategic insights that drive success.
A New Era for Radius Global Market Research
Headquartered in Austin, Illuminas North America has built a solid reputation as a trusted consultancy for Fortune 500 companies and other key industry players since its inception in 2002. The company is known for employing innovative research methodologies that go beyond mere data to uncover compelling narratives, which will be of immense value to Radius’s clientele.
Combining Forces for Client Success
The CEO of Illuminas, Jay Shutter, expressed excitement about this partnership, highlighting how the integration of their methodologies with Radius's strategic insights will empower clients to make informed decisions confidently. This synergy is expected to yield significant benefits for clients globally.
Global Expansion with Local Insights
This acquisition also boosts Radius’s global footprint, as Illuminas has operations in two key locations. This strategic positioning enables Radius to deliver insights effectively worldwide, thus reinforcing its commitment to help clients achieve their business objectives.
About Radius Global Market Research
Radius Global Market Research, established in 1960, is a full-service marketing research consultancy with a base in New York City. Its mission is to support brand growth through its innovative Brand Growth Navigator framework, which enables clients to align insights with strategic priorities. Serving various industries, including technology and consumer goods, Radius delivers insights that maximize ROI for companies.
About Illuminas North America
Founded in 2002, Illuminas North America specializes in providing customized market research solutions, particularly in technology and financial services. By employing a blend of quantitative and qualitative research methods, Illuminas delivers insights that enable businesses to bridge gaps in customer understanding, thereby driving growth.
Frequently Asked Questions
What does the acquisition of Illuminas mean for Radius?
The acquisition enhances Radius's ability to provide more robust insights, particularly in technology and financial services, benefiting clients across various industries.
How will this partnership affect the clients of both companies?
Clients will receive enhanced research capabilities, allowing for more informed decision-making and the ability to navigate critical business challenges effectively.
What is Illuminas known for in the market research industry?
Illuminas is renowned for its innovative research methodologies that uncover deep insights and compelling narratives, particularly in technology and financial service sectors.
What is the strategic focus of Radius?
Radius focuses on delivering strategic insights that align with client priorities to maximize ROI and support brand growth across diverse industries.
When was Radius Global Market Research founded?
Radius Global Market Research was founded in 1960 and has since been serving various industries with extensive marketing research services.
