QVC and HSN Partner with Philo for Exciting Live Shopping
Live social shopping innovator QVC Group is thrilled to announce the debut of its QVC and HSN linear channels on Philo. This partnership expands the brands’ reach to Philo’s array of approximately 1.3 million subscribers, marking the first time live shopping channels are available on this popular streaming platform.
Unlocking a New Era of Shopping Entertainment
The introduction of QVC and HSN on Philo brings two distinct shopping experiences to viewers, with combined content that offers 40 hours of live, engaging shopping entertainment daily. Customers can look forward to a unique showcase of premier brands and innovative products presented by a mix of celebrities, influencers, and dynamic personalities. Popular shows such as QVC's "In the Kitchen with David" and HSN's "Gotta See G with Giuliana Rancic" will offer viewers entertainment intertwined with shopping.
Enhancing User Experience with Diverse Offerings
David Apostolico, QVC Group’s SVP and Chief Distribution Officer, expresses enthusiasm about the collaboration: "By integrating QVC and HSN with Philo, we’re providing audiences two uniquely entertaining shopping experiences, full of diverse products and personalities. We're excited to engage both new and existing customers through this partnership, making our shopping experiences accessible wherever they are."
Why Choose Philo for QVC and HSN Shopping?
Philo adds QVC and HSN to a roster of over 70 top-rated channels, providing an enriched streaming experience. Users can not only enjoy live TV but also access a vast library of over 80,000 titles on-demand, unlimited DVR, and personalized profiles across multiple devices. You can watch Philo at home or while on the go, offering flexibility in how customers engage with their favorite brands.
Aligning with Modern Viewing Preferences
As leaders in video commerce, QVC and HSN seamlessly fit into the lifestyle content already loved by Philo users. Adam Salmons, Head of Content and Business Development at Philo, states, "Our viewers cherish entertainment that drives engagement; thus, partnering with QVC and HSN enriches our platform with unique shoppable content for the very first time. This collaboration reflects our commitment to providing diverse viewing options that resonate with our audience."
A Strategic Move for QVC Group
This partnership is part of QVC Group's larger strategy to spread live shopping content to where consumers spend their time. Reaching over 200 million homes across the globe via 15 channels available through cable, satellite, or digital streaming, QVC Group is well-positioned to engage more customers. In addition to television, they also connect with millions via QVC+ and HSN+, as well as various social media platforms and websites.
About QVC Group
QVC Group is an innovative player in the live shopping sector, inviting shoppers to dive into digital commerce. This company entertains millions with compelling content and trendy products available through multifaceted channels from smartphones to TVs. Their engaging approach to shopping elevates the viewer experience, fostering a sense of community and discovery.
Continuing Excellence Through Engagement
With QVC, customers can find an ever-expanding assortment of products, from home decor to fashion and beauty items. Meanwhile, HSN offers a curated selection of exclusive brands and products that aim to transform the shopping journey into a delightful adventure. Founded nearly 50 years ago, HSN continues to innovate within the space, blending shopping with entertainment to create memorable experiences for customers.
Frequently Asked Questions
What are the new channels launched by QVC Group on Philo?
QVC and HSN are the new live shopping channels available on Philo.
How many hours of live programming will be available daily on Philo?
QVC and HSN will offer viewers nearly 40 hours of live shopping entertainment each day.
What advantages does Philo provide to its viewers?
Philo features over 70 channels, access to thousands of on-demand titles, unlimited DVR, and personalization options across various devices.
How can customers engage with QVC and HSN programming?
Viewers can enjoy interactive content through both channels, providing an engaging shopping experience with their favorite products and personalities.
How does QVC Group rank within the retail market?
QVC Group is considered a Fortune 500 company with a robust global presence, reaching more than 200 million households worldwide.
