QMi Reveals a Bold New Brand Identity
QMi, a well-known leader in the physical security field, has launched an exciting rebranding effort designed to lead the company into a new phase of innovation and growth. This new direction reflects the brand's commitment to developing advanced security solutions aimed at protecting businesses and homes in today’s complex and unpredictable world.
Innovating in Physical Security
This rebranding not only pays tribute to QMi's esteemed history in the security shutters market but also highlights its expansion into high-security doors and Riot Glass security glazing—areas that have witnessed significant advancements recently. This evolution uniquely positions QMi to tackle a wide range of security challenges in the marketplace.
A Focus on Customers and Security Solutions
Central to this transformation is a genuine understanding of the changing needs of customers and dealer partners. Kevin White, President and CEO of QMi, points out that the refreshed brand identity embodies the company’s unwavering commitment to security-driven innovation. The focus isn't just on delivering products; it’s about enhancing the entire customer experience.
A Redesigned Logo Symbolizing Integrated Security
The newly designed QMi logo reflects the layered security philosophy that the company upholds. It incorporates overlapping shapes, symbolizing the various aspects of physical protection and the collaboration between product innovation and service excellence.
Fast-Tracking Product Development and Improving Customer Engagement
QMi is dedicated to accelerating the development of new products while also refining strategies to engage better with customers. They plan to invest in new operational systems and processes that will take customer experiences to new levels, aligning with QMi's expanded mission and brand promise.
About QMi's Wide-Ranging Security Solutions
As a leading manufacturer of physical security measures, QMi offers a diverse range of solutions that include security shutters, high-security doors, and ballistic-proof glass. The company safeguards over 40,000 businesses and more than 100,000 homeowners, providing tailored security options to meet various needs.
Decades of Trustworthy Expertise from QMi
With more than 35 years of extensive experience in engineering and operations, QMi is committed to protecting commercial properties through reliable security features. Their products not only defend commercial spaces but also shield residential areas, schools, warehouses, airports, and government institutions from threats such as forced entry and ballistic attacks.
Establishing Trust with Professionals and Homeowners
QMi has built strong relationships with loss prevention specialists, architects, construction professionals, and discerning homeowners. They rely on QMi for effective defenses against criminal activities as well as extreme weather events.
Quality Manufacturing at QMi's Headquarters
Every QMi product is carefully designed and manufactured at the company’s headquarters in Itasca, IL, ensuring they meet stringent quality standards.
Frequently Asked Questions
What prompted QMi's rebranding initiative?
The rebranding was undertaken to better position QMi for future innovation and to reflect its broader offering of high-security solutions.
How does QMi's new logo represent its philosophy?
The new logo highlights layered security through overlapping shapes, illustrating the integration of product innovation and service.
What types of products does QMi offer?
QMi provides a variety of physical security solutions, including security shutters, high-security doors, and ballistic-resistant glass.
Who can benefit from QMi's solutions?
QMi's products are perfect for businesses, homeowners, schools, and government facilities looking for reliable security measures.
Where are QMi products manufactured?
All QMi security solutions are manufactured in their headquarters in Itasca, IL, ensuring quality control at every stage of production.
