PureRed Enhances Leadership Team with Key Promotions

PureRed's Exciting Leadership Expansion

In a significant move to bolster its leadership, PureRed has made two pivotal appointments aimed at driving its growth strategies. CEO Brian Cohen has announced the promotion of Heather Collins to the role of President and the recruitment of Mark Pringle as Executive Vice President of Human Resources.

Heather Collins Takes the Helm as President

Heather Collins brings a wealth of experience to her new role as President of PureRed. Since joining the company in 2023 as Chief Client Officer, she has made remarkable contributions towards establishing a robust client leadership vision. With over 20 years in the marketing and advertising industry, Collins has held significant leadership positions at renowned companies like Publicis, Hearst, and Epsilon, providing her with a diverse skill set that will aid in her new responsibilities.

An Experienced Leader

Under her leadership, PureRed has seen growth through enhanced client engagement and operational strategies. Collins has expressed enthusiasm about her new role, stating that she is excited to continue to drive PureRed's growth trajectory and deliver outstanding results for the clients and teams involved.

Mark Pringle Joins as EVP of Human Resources

Joining Collins is Mark Pringle, who takes the position of Executive Vice President of Human Resources. His extensive background in talent management and company culture optimization will be critical as PureRed seeks to build a strong and engaged workforce. Pringle's previous roles include leadership positions at IBM and UPS, where he demonstrated his capabilities in aligning organizational goals with employee engagement strategies.

Fostering a Positive Work Environment

Mark is committed to optimizing PureRed’s organizational structure and strengthening its core values. He believes in empowering individuals while driving overall company success. His approach has been well-received, and he looks forward to contributing to a culture focused on collaboration and excellence.

About PureRed

PureRed stands out in the advertising and marketing landscape, boasting over 500 associates. The company has established itself as a leading partner, providing integrated marketing solutions for some of the world's most recognized Fortune 500 companies. Their extensive clientele includes names like Microsoft and TD Bank, reflecting their capabilities and reputation in the industry.

With over 50 years in the market, PureRed not only excels in marketing and technology but also prides itself on its diverse services tailored to various sectors including retail and consumer packaged goods. The commitment to delivering high-quality content at scale has positioned PureRed as a preferred partner for leading brands.

Frequently Asked Questions

What new roles have been created at PureRed?

PureRed has appointed Heather Collins as President and Mark Pringle as EVP of Human Resources to enhance its leadership structure.

What experience does Heather Collins have?

Heather Collins comes with over 20 years of experience in marketing, previously holding leadership roles at various prestigious companies including Publicis and Hearst.

What will Mark Pringle focus on in his new role?

Mark Pringle will focus on enhancing talent management and cultural initiatives at PureRed, ensuring alignment with the company's core values.

How will these changes impact PureRed's operations?

These leadership changes are expected to drive PureRed's growth strategy, improve client relationships, and foster a more engaging work environment.

What is the mission of PureRed?

PureRed aims to deliver integrated marketing and advertising solutions at scale for its clients while nurturing talent and cultural initiatives within the organization.

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