Innovations Highlighted at IBIE 2025
Puratos U.S., an esteemed name in bakery and sweet goods ingredients, made waves at IBIE 2025, showcasing its cutting-edge product launches and earning significant industry commendations.
This year, Puratos dedicated itself to addressing prevalent challenges faced by bakers, from rising production expenses to the demand for clean label reformulations. These innovations are pivotal for bakers striving to maintain a competitive edge in an ever-evolving market.
Acknowledging Excellence
During IBIE 2025, Puratos proudly accepted two Best in Baking Awards for its exemplary work in Sustainability and Workforce Development. This recognition adds to the company's accolades, previously honored for establishing the first U.S.-based Bakery School.
- Cubease: This advanced dough conditioner has received recognition for its sustainability efforts, enhancing waste reduction and minimizing environmental impact.
- Calling for Caring: A global initiative aimed at improving employee wellness through supportive programs, previously receiving the American Bakers Association 'Champions for a Better Tomorrow' Award.
- Ecopak: The company’s commitment to sustainable packaging earned an honorable mention in the sustainable packaging innovation sector.
Groundbreaking Product Launches
At the forefront of Puratos’ display was the Industrial Pilot Bakery, co-developed with AMF Bakery Systems. This innovative facility allows industrial bakers to transition from idea to implementation seamlessly, minimizing disruptions and expediting time-to-market.
Additionally, attendees engaged with the mobile sensory lab, the Sensobus, parked outside the convention center, providing insights through real-time consumer feedback on product tastings.
Puratos unveiled several pioneering solutions at IBIE:
- Softgrain Ancient Grain Clean Label: A transformative innovation that incorporates sourdough-soaked grains into bread recipes, enhancing flavor and nutrition while simplifying production.
- Intens Fresh 3-30 Premium: An enzyme-based conditioner that not only prolongs freshness but also aids in sugar reduction for sweet breads, potentially delivering significant cost savings where sugar content is substantial.
- Carat Compound Chunks: Certified by Cacao-Trace, these sustainable chunks offer a great-tasting alternative that helps bakers manage cocoa market fluctuations effectively.
Partnerships Driving Innovation
Andy Brimacombe, a pivotal figure at Puratos, emphasized the company's strategy of collaboration with industrial bakers, foodservice operators, and retailers to stay ahead of market trends. "We aim to empower our clients to produce not just great-tasting goods but also to innovate efficiently," he stated.
Brimacombe also noted, "IBIE 2025 was not merely a showcase but a celebration of purposeful innovation. The recognition of our products and team members as designed for good underlines our mission and practice. Our successful innovations stem largely from our partnerships with customers and their inspiring feedback."
About Puratos
Puratos is a global entity offering a comprehensive array of innovative ingredients and solutions tailored for bakery, sweet goods, and chocolate markets. The company primarily serves large-scale industrial bakeries and retailers across the country, augmented by a national presence and global headquarters in Belgium.
At Puratos, the belief in the transformative power of food is fundamental. The company is committed to leveraging technological advancements and cultural insights to drive fresh opportunities for customers, aiming collectively to foster progress in global food solutions for optimal health and wellness.
For further inquiries about media and communications:
Jessica Blondeel
Director of Communications and Digital Marketing
Puratos USA
Phone: 609-313-3205
Frequently Asked Questions
What was showcased by Puratos at IBIE 2025?
Puratos showcased innovative products and received awards for Sustainability and Workforce Development.
What are the key product innovations from Puratos?
Notable product innovations included Softgrain Ancient Grain Clean Label and Intens Fresh 3-30.
How does Puratos support sustainable practices?
Through initiatives like Ecopak, Puratos emphasizes sustainable packaging and environmental responsibility in their manufacturing processes.
Who is the target audience for Puratos products?
Puratos primarily serves large industrial bakeries, foodservice operators, and retailers focusing on quality and innovation.
What role does partnership play in Puratos' strategy?
Partnership is central to Puratos' strategy, fostering collaborative innovation and ensuring that their products meet customer needs effectively.
