Pura's Groundbreaking Partnership with Pantone for 2025 Color
The Smart Home Fragrance Brand to Launch Limited Edition Diffuser + Set of Two Fragrances
Pura, the smart home fragrance company that combines premium fragrances with cutting-edge technology, recently announced its partnership with Pantone to celebrate the selection of PANTONE 17-1230 Mocha Mousse as the Color of the Year for 2025. This collaboration marks a historic moment in the home fragrance category, as Pura is Pantone's inaugural home fragrance brand partner.
Introducing the Exclusive Fragrance Set
To honor the 2025 Color of the Year, Pura will unveil a limited edition diffuser that reflects the luxurious Mocha Mousse hue. Accompanying this diffuser will be two exquisite fragrances inspired by this delightful color, launching early in 2025.
Capturing the Essence of Mocha Mousse
PANTONE 17-1230 Mocha Mousse is described as a warm, inviting shade of soft brown that evokes feelings of comfort and indulgence. To translate this essence into fragrance, Pura collaborated with the esteemed perfumer Erwan Raguenes from dsm-Firmenich. The result is a captivating set of fragrances that will be available for purchase alongside the diffuser.
Fragrance Descriptions
The first fragrance, Mocha Moments, offers a delightful blend that includes top notes of melted chocolate and roasted brown sugar, middle notes of coffee, mocha foam, and hazelnut, rounded out with bottom notes of vanilla, amber, and smoked cedar. The second fragrance, Mocha Suede, provides an elevated woody scent, featuring top notes of coffee bean, cardamom, and walnut, blended with middle notes of leather, saffron, and santal, finished with base notes of guaiac wood, patchouli, and amber. Together, these scents create a sensory experience that embodies the elegance of Mocha Mousse.
Smart Fragrance Control
These fragrances can be diffused using the Pura 4™ home fragrance diffuser, which showcases the Mocha Mousse colorway. Pura's app allows users to control the intensity and duration of the scent, as well as to create personalized schedules for an immersive fragrance experience tailored to their preferences.
Excitement for the Collaboration
Pura's Chief Fragrance Experience Officer, Mara Dumski, expressed her enthusiasm about the partnership, stating, "We are so excited about our partnership with Pantone translating the 2025 Pantone Color of the Year PANTONE 17-1230 Mocha Mousse. This collaboration offers an innovative way to experience color through scent, perfectly aligning Pura's immersive sensory experience with Pantone's design influence. A perfect match!"
Laurie Pressman from the Pantone Color Institute also shared her thoughts: "PANTONE 17-1230 Mocha Mousse is a nurturing rich brown hue that engages all our senses, invoking the deliciousness of cacao, chocolate, and coffee. By collaborating with Pura to create this home fragrance, we elevate the experience of Mocha Mousse, allowing users to immerse themselves in its comforting aroma."
Availability and Pricing
The Pura x Pantone diffuser and fragrance collection will be available for purchase in early 2025. The set, which includes the Pura 4™ diffuser and the two fragrances Mocha Moments and Mocha Suede, will retail for $79.99. Consumers can purchase this unique offering exclusively through Pura's website.
About Pura
Pura is a technology-driven company dedicated to creating uplifting moments through scent. They pair high-quality fragrances with smart technology, allowing consumers to customize their scent experience in homes and vehicles. Pura partners with renowned brands to bring exclusive and beloved fragrances to market in a modern and safe manner, ensuring that all scents are crafted with responsibly sourced ingredients meeting high industry standards.
About Pantone
Pantone is the global authority on color, providing color systems and standards that aid designers and manufacturers in making color-critical decisions at every stage of the workflow. With over 10 million designers worldwide depending on Pantone's products and services for color consistency across various materials and industries, they continue to shape the world of design.
Frequently Asked Questions
What is the significance of PANTONE 17-1230 Mocha Mousse?
PANTONE 17-1230 Mocha Mousse is the official Color of the Year for 2025, symbolizing warmth and comfort reminiscent of delicious chocolate, coffee, and cacao.
When will the Pura x Pantone diffuser be available?
The limited edition Pura x Pantone diffuser and fragrance set will be available for purchase in early 2025.
How do the fragrances reflect the Mocha Mousse color?
The fragrances are designed to capture the essence of Mocha Mousse through their rich, indulgent aromas, combining sweet and earthy notes that evoke the comforting color.
What technology does Pura use for its fragrances?
Pura uses smart technology that allows users to control scent intensity, duration, and create customized fragrance schedules through their app.
What is the price of the Pura x Pantone fragrance set?
The Pura x Pantone fragrance set, including the diffuser and two fragrances, retails for $79.99.
