PulsePoint and Flora Health Create Exclusive Partnership for EHR Integration
PulsePoint has announced a strategic partnership with Flora Health, a leader in healthcare technology. This collaboration aims to enhance healthcare marketing by making it easier for healthcare professionals (HCPs) to engage with essential information during their workflows. The partnership establishes PulsePoint as the only Demand-Side Platform (DSP) that can leverage programmatic Electronic Health Record (EHR) inventory through Flora Health’s comprehensive health system network.
Revolutionizing Healthcare Marketing
The integration of PulsePoint’s capabilities with Flora Health’s established network allows for seamless engagement within clinical workflows. As HCPs spend significant amounts of time in EHR systems, this partnership enables brands to reach them precisely when they need it the most—during key clinical decision-making moments.
This collaboration is designed to empower brands by maximizing their outreach and impact within healthcare environments. With access to Flora Health’s expansive network, PulsePoint can enhance the efficacy of its EHR strategies. Brands can now connect with HCPs directly within the trusted systems they use every day. This innovation not only supports better marketing strategies but also fosters improved patient outcomes.
The Importance of Streamlined EHR Access
The partnership significantly alters the landscape of HCP engagement by providing unified access to programmatic EHR media. This means that pharmaceutical companies can now orchestrate their marketing across various channels while leveraging the insights gained through the integrated platform. Keith Matt, Group Vice President of Sales at PulsePoint, emphasized how this partnership closes critical gaps in omni-channel HCP marketing, making it easier for brands to connect with verified HCPs.
Imagine HCPs accessing valuable information about treatments and medications directly within their EHR systems—this is what PulsePoint’s collaboration with Flora Health aims to achieve. The technology behind this partnership allows for high-precision targeting and ensures that brands can reach healthcare providers exactly when they are making decisions about patient care.
Features that Drive Engagement
Programmatic Inventory Availability
In this partnership, PulsePoint will provide exclusive programmatic inventory through Flora Health's comprehensive connectivity to various health systems. This inventory is tailored to support advanced targeting strategies, ensuring that brands can engage with HCPs effectively.
Engaging at Critical Moments
Healthcare professionals typically spend 4–5 hours daily within EHR systems. By placing branded content directly within these workflows, PulsePoint and Flora Health allow life sciences brands to engage with prescribers at crucial moments. Whether HCPs are updating treatment plans or reviewing patient charts, this timely engagement can significantly influence their decision-making process.
Integrated Omnichannel Strategies
Traditionally, EHR inventory was often siloed or only available through manual service offerings. With the new partnership, PulsePoint’s technical capabilities, such as audience targeting and campaign measurement, can now be integrated into broader HCP media strategies, enhancing overall marketing effectiveness.
Transparency and Measurement
PulsePoint’s EHR placements prioritize transparency with real-time reporting and strict compliance controls. This results in more relevant ad placements and measurable outcomes, paving the way for performance-based HCP campaigns. The evolution in this approach aligns perfectly with the changing needs of the healthcare marketing landscape.
About PulsePoint
PulsePoint is an innovative technology company focused on transforming health decision-making through real-world data analysis. As a division of Internet Brands, it utilizes proprietary datasets to deliver outstanding results for its clients in the healthcare sector. Known for its responsive and agile approach to healthcare marketing, PulsePoint helps brands reach their audience accurately and efficiently.
About Flora Health
Flora Health specializes in point-of-care engagement by connecting technological solutions within existing EHRs and health systems. It serves as a crucial integrator across the healthcare sector, facilitating seamless access to vital information for patients and providers alike. The company aims to empower life sciences brands by translating validated data into actionable insights that drive engagement strategies.
Frequently Asked Questions
What is the main goal of the PulsePoint and Flora Health partnership?
The partnership aims to enhance healthcare marketing by enabling seamless and efficient engagement with healthcare professionals within EHR systems.
How does this partnership benefit healthcare professionals?
It allows HCPs to access valuable information directly in their workflow, making it easier to obtain the resources they need during critical decision-making moments.
What unique capability does this partnership offer?
PulsePoint is the only DSP with access to programmatic EHR inventory through Flora Health’s extensive health system network.
How is this partnership expected to influence healthcare marketing?
By providing direct access to HCPs in their work environment, the partnership is expected to improve engagement and achieve better patient care outcomes.
What kind of technology does PulsePoint utilize?
PulsePoint uses real-time data analysis and proprietary datasets to enhance campaign performance and improve decision-making in healthcare.
