Puja Vohra Joins Fox Corporation as Chief Marketing Officer
New Role Centralizes Ad Sales Marketing Across the FOX Portfolio
Fox Corporation is thrilled to announce the appointment of Puja Vohra as the new Chief Marketing Officer and Executive Vice President of Advertising Sales. Vohra, an accomplished marketing executive, will be reporting to Jeff Collins, who is the President overseeing Advertising Sales, Marketing, and Brand Partnerships.
In her newly established position, Vohra is set to craft and implement comprehensive ad sales marketing strategies encompassing all areas of the FOX portfolio. This includes renowned branches like FOX Entertainment, FOX News, FOX Sports, and Tubi. Vohra's primary aim is to articulate the diverse value propositions across these platforms, fostering cohesive messaging and enabling sales teams to effectively promote a broad array of premium content. Her efforts will also involve understanding customer demands and analyzing market trends pertinent to the various segments of the portfolio.
“With extensive experience as both a B2B and B2C marketer, Puja is ideally suited to help shape and amplify our portfolio's value proposition in the marketplace,” stated Collins. “Her leadership will be key as we continue to tell the powerful FOX Advertising story.”
Vohra expressed her enthusiasm about joining the team, stating, “I’m excited to be working with Jeff and the incredible team at this dynamic moment for Fox Corporation. The energy behind the portfolio is incredible, and I’m eager to collaborate with talented marketers to fuel growth and explore new opportunities within the company.”
Before joining Fox, Vohra was the Executive Vice President of Marketing at Paramount Global, where she spearheaded innovative campaigns for popular series such as Landman, Tulsa King, Lioness, MobLand, Halo, and 1923. Additionally, she managed marketing efforts for the streamer’s high-traffic content, including NFL and UEFA programming.
Her impressive career prior to Paramount includes serving as the Executive Vice President of Brand Marketing & Strategy at Showtime. There, she oversaw marketing initiatives for several award-winning shows such as Yellowjackets, Dexter: New Blood, The Chi, Your Honor, Billions, and The Good Lord Bird, along with various documentary projects.
Vohra’s impactful career includes a pivotal role as Chief Marketing Officer at Warner Media’s truTV, where she strategically guided brand positioning, alongside creative and digital marketing efforts.
Earlier in her professional journey, she held significant marketing roles within NBCUniversal. As Senior Vice President of Marketing for Oxygen Media and as Marketing Director for Bravo, she was instrumental in launching popular shows such as Top Chef, Real Housewives of Orange County, and Project Runway, while also developing the influential “Affluencer” brand strategy to emphasize the value of Bravo's affluent viewership to marketers.
Vohra, originally from India, embarked on her marketing journey with positions at Seagram India and MTV India. Throughout her versatile career, she and her teams have earned prestigious accolades such as Peabody awards, Clio awards, Promax North America awards, Webby awards, and many more.
A passionate advocate beyond her professional pursuits, Vohra serves on the Leadership Advisory Council for the Grameen Foundation and is a board member at the Kinhaven Music School.
She holds a bachelor’s degree in commerce from Delhi University’s Hindu College and an MBA in Marketing and Economics from the Indian Institute of Management in Calcutta. In addition, she completed the Executive Management Program at Harvard Business School and participated in the WICT Senior Executive Summit at Stanford University’s Graduate School of Business.
Vohra is set to commence her new role soon.
About Fox Corporation
Fox Corporation is dedicated to producing and distributing compelling news, sports, and entertainment content through its notable domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, and Tubi Media Group. These brands not only resonate significantly with consumers but also hold commercial value for distributors and advertisers alike. With an extensive reach, Fox Corporation is committed to delivering engaging content that informs audiences, builds stronger consumer relationships, and enhances its product offerings. Their historical success within news, sports, and entertainment sectors underscores their strategy to leverage existing strengths while investing in future initiatives.
Frequently Asked Questions
What is the primary role of Puja Vohra at Fox Corporation?
Puja Vohra is appointed as the Chief Marketing Officer and Executive Vice President of Advertising Sales, overseeing ad sales and marketing strategies across FOX's portfolio.
Which brands fall under the FOX portfolio?
The FOX portfolio includes notable brands such as FOX Entertainment, FOX News, FOX Sports, and Tubi.
What previous roles did Vohra hold before joining Fox Corporation?
Before Fox, Vohra served as Executive Vice President of Marketing at Paramount Global and held significant roles at Showtime and Warner Media.
How has Vohra contributed to the industry throughout her career?
Vohra has led high-profile marketing campaigns and received several industry honors for her work in promoting numerous award-winning shows.
What is the mission of Fox Corporation?
Fox Corporation focuses on delivering engaging news, sports, and entertainment content while fostering deeper consumer relationships and expanding their market presence.
