Project's Strategic Acquisition of NOMOBO
In a significant move, Project, an award-winning alliance of global creative agencies, announced its acquisition of all outstanding shares of NOMOBO, a leading international creative and production company. This acquisition brings together two powerhouses in the production industry—NOMOBO and OS Studios—forming a global leader in live broadcast, experiential, and digital content production.
Expanding Creative Capabilities
This strategic move expands Project's footprint across Europe and the U.S., allowing it to better serve leading brands worldwide. Since their partnership began in 2021 when Project and its experiential agency GPJ became minority shareholders, both organizations have aimed to enhance their cinematic approach and deliver premium digital experiences. The integration also addresses the increasing demand from clients and consumers for enriched digital experiences in today's virtual world.
Distinct Brands with Unified Goals
Following the full acquisition, NOMOBO and OS Studios will continue to operate as separate entities while collaborating internally to maximize their shared resources. This synergy allows them to deliver integrated campaigns that leverage world-class storytelling and operational excellence, catering to global clients with high-quality productions.
NOMOBO's Proven Success
NOMOBO has a solid track record with global enterprise clients like Salesforce, Google, and Spotify, enhancing corporate and virtual experiences. Meanwhile, OS Studios brings a deeper cultural connection to gaming and entertainment, collaborating with major brands like Amazon and the NBA. Together, their combined expertise positions Project to meet diverse client needs, particularly in growing sectors.
Leadership and Future Outlook
John Higgins, the newly appointed Group CEO, expressed that this integration builds on an already strong foundation. He highlighted the potential for bridging live experiences with digital audiences, making significant strides across gaming, entertainment, and sports sectors. With NOMOBO's operational depth and technical expertise, Project is poised for significant growth.
Steering Towards Growth and Innovation
The leadership team, including NOMOBO founders Robert Buisman and Constantijn van Duren, will oversee daily operations and drive joint initiatives aimed at meeting the evolving needs of clients. They aim to craft powerful fan-first experiences that seamlessly integrate broadcast and digital content, ensuring their relevance in an ever-evolving market.
Enhancing Client Value
Chris Meyer, Project's CEO, emphasized the importance of finding opportunities where the combination of resources and talent results in greater client value. This mindset encourages a culture of collaboration and shared success as they scale their operations, ensuring both immediate and long-term value for clients.
About OS Studios and NOMOBO
The innovative approach of OS Studios enables them to connect with Gen Z and millennial audiences through creative storytelling and established cultural fluency. Their collaboration with brands helps launch IPs and craft meaningful experiences. On the other hand, NOMOBO leads in live production, known for its prowess in executing some of the industry's most significant events. This synergy ensures that they deliver high-quality, memorable experiences through their expert teams.
About Project
Recently recognized as one of the world's top agency holding companies, Project comprises an alliance of 14 diverse agencies operating across 42 markets. Focused on ambitious and meaningful work, their collaborative structure allows for innovative strategies that achieve exceptional results.
Frequently Asked Questions
What does the acquisition mean for Project?
The acquisition will enhance Project's capabilities in delivering integrated solutions globally, allowing them to better serve clients and expand in key markets.
How will NOMOBO and OS Studios operate post-acquisition?
Both NOMOBO and OS Studios will maintain their identities as distinct brands while collaborating internally to align their resources and expertise.
What brands have NOMOBO worked with?
NOMOBO has collaborated with several high-profile clients, including Salesforce, Google, Workday, and YouTube, providing high-quality production services.
Who is leading the new entity after the acquisition?
John Higgins has been appointed as the Group CEO, with NOMOBO founders continuing to lead day-to-day operations alongside OS Studios' leadership team.
What is the primary goal of this acquisition?
The main goal is to create value through enhanced production capabilities, allowing Project to scale efficiently while meeting evolving client demands.
