Professional Cheer League Set to Ignite National Television
The league is gearing up for its exciting 2026 season with an exclusive partnership.
MEMPHIS, Tenn. – In a game-changing move for the world of cheerleading, Varsity Spirit, a renowned leader in the cheer and dance industry, has teamed up with Scripps Sports to bring the Pro Cheer League to audiences nationwide. This partnership marks an unprecedented step as live coverage of the league will air on ION during its inaugural season.
Scripps Sports, known for its reach across U.S. households, will broadcast all five live events for the Pro Cheer League. The thrilling season kicks off in January, running until March, ensuring fans witness every moment of action packed performances from their favorite teams.
"Welcoming the Pro Cheer League to our network aligns with our mission to provide exceptional sports coverage to fans," expressed Brian Lawlor, the president of Scripps Sports. He emphasized the uniqueness of cheerleading combined with engaging storytelling, which is sure to captivate viewers across America.
Bill Seely, President of Varsity Spirit, shared his enthusiasm about the partnership, stating, "This agreement provides our athletes the national platform they have always deserved. Over the years, we've seen cheerleading flourish, and this collaboration with Scripps Sports will introduce the talent of our athletes to a broader audience, inspiring future generations to explore cheerleading as a profession. Our athletes are ready to showcase their skills, energy, and precision on a grand stage!"
The Pro Cheer League introduces a professional sports dynamic to cheerleading, highlighting athletes who are both skilled and passionate about this art form. Teams such as Atlanta Air, Dallas Drive, Golden State Grit, and Miami Metal will participate, offering high-energy routines and thrilling competitions, including skills challenges where athletes can truly demonstrate their agility and creativity.
Viewers can enjoy the excitement as each match promises to be filled with breathtaking stunts and dazzling choreography, setting the stage for a brand new sporting experience. The competition will open in Indianapolis and culminate in a championship showdown in Nashville, capturing the essence of professional cheer in a live format.
This innovative initiative, coordinated through the strong collaboration of several media partners, strives to provide enriching and fan-centric experiences through live broadcast events. With such commitment, fans can expect a season filled with entertaining matchups and exciting unscripted content. As the countdown to competition day begins, anticipation builds for the league’s premiere.
Watch for more updates on on-air talent and detailed event information as the season approaches, with essential financial agreements remaining undisclosed for now.
Media Contacts
Jim Weiss
Katie Tisherman
Brian Bianco
About Scripps Sports
Scripps Sports extends its influence by partnering with various professional leagues and teams, showcasing a commitment to promoting sports at the collegiate and professional levels alike. Their impressive connections, including with WNBA and NHL teams, reinforce their capability in the sports industry.
About ION
ION, a top-tier general entertainment network, features a robust schedule that includes major sporting events, live broadcasts, and original content, seamlessly connecting local communities through quality programming.
About The Pro Cheer League
The Pro Cheer League, initiated by Varsity Spirit, is the first of its kind in the world, showcasing elite cheerleading on a professional scale. With an inaugural season launching January 2026, teams from cities such as Atlanta, Dallas, Miami, and San Diego are set to go head-to-head in a bid for the championship title.
Frequently Asked Questions
1. What is the Pro Cheer League?
The Pro Cheer League is a professional cheerleading league that showcases elite-level cheer athletes in competition.
2. When does the league's inaugural season start?
The inaugural season begins in January 2026 and will include five exciting matches.
3. How will the matches be broadcasted?
The matches will be broadcasted live on ION, with full coverage provided for all events.
4. What teams are participating in the Pro Cheer League?
Teams such as Atlanta Air, Dallas Drive, Golden State Grit, and Miami Metal will be competing.
5. What can viewers expect from the Pro Cheer League?
Viewers can look forward to high-energy performances, stunts, and head-to-head skills challenges, making it an exciting experience for cheerleading fans.
