Innovative Insights at The Market Research Event
EL SEGUNDO, Calif. — Prodege, a top provider of consumer insights for major brands, is set to unveil two cutting-edge case studies at The Market Research Event (TMRE) in Orlando. This event will showcase how Prodege leverages its innovative solutions to help brands such as Procter & Gamble and Panera Bread redefine their market research strategies.
AI-Powered Qualitative Research Collaboration
During the event on October 8, at 3:15 PM ET, Prodege will present an insightful session titled "Smart Conversations: How AI is Redefining Qualitative Research" in collaboration with Procter & Gamble. This session will delve deep into how AI can enhance participant recruitment processes by moving beyond traditional methodologies.
Enhancing Research Efficiency
Charlie Rader, the Product Research Manager at Procter & Gamble, along with Susan Stacey, Prodege's Senior Director of Client Solutions, will discuss the transformative impact of AI on identifying ideal participants for qualitative research. Prodege's advanced Conversational AI tools enable multiple real-time interactions with survey participants, ensuring quick and efficient data collection. Participants' time is valuable, and Prodege's approach maximizes efficiency from data collection through to participant selection.
Exploring Product Launch Dynamics with Panera Bread
In another session at 1:45 PM ET titled "Failure to Launch: Case Study with Panera," Prodege will collaborate with Panera Bread to analyze critical aspects influencing product success and failure in the competitive fast-casual dining sector. Veronica Summers from Panera Bread and Mike Linck, Prodege's Vice President of Sales, will share insights based on rigorous research focused on the 4Ps: Price, Product, Promotion, and Placement.
Understanding Consumer Perspectives
This presentation aims to illuminate essential questions that arise when launching new products and understanding consumer perceptions. Through their collaboration, Prodege and Panera Bread aim to provide actionable insights that can enhance the execution of product launches.
Commitment to Innovation
Nicole Zwolinski, Prodege's Senior Director of Marketing, expressed excitement about presenting alongside these well-known brands. "We are thrilled to share our innovative research methodologies and insights that not only provide quality data but also establish strong partnerships," she stated. This commitment emphasizes Prodege's focus on pushing the boundaries of traditional market research.
Recognizing Previous Achievements and Future Directions
The presentations at TMRE 2024 are part of Prodege's campaign to share knowledge this fall. Previously, they conducted a landmark study focused on girls' and women's participation in sports, which was presented at the Corporate Researchers Conference. They also proudly launched a new Conversational AI feature at the ESOMAR Congress 2024.
About Prodege
Prodege (pro-dé-gée) is a leader in consumer marketing and insights, powered by loyalty programs designed to foster brand growth. Their holistic approach enables marketers to understand and expand their customer bases effectively, through performance marketing campaigns that yield valuable feedback and engagement from consumers. By offering surveys and other interactive experiences within loyalty programs, Prodege ensures brands can reach their most devoted customers while maintaining a safe branding environment.
Get in Touch with Prodege
For more information regarding Prodege's services and innovative solutions, please reach out to:
Corporate Inquiries
Nicole Zwolinski
Senior Director, Marketing
nicole.zwolinski@prodege.com
Media Queries
ICR Inc.
Prodege-PR@icrinc.com
Frequently Asked Questions
What is the focus of Prodege's presentation at TMRE 2024?
Prodege will present two case studies: one on AI-powered qualitative research with Procter & Gamble, and the other on product launch dynamics with Panera Bread.
When will Prodege present its sessions?
The AI-powered qualitative research session is scheduled for 3:15 PM ET, while the session with Panera Bread will take place at 1:45 PM ET.
What insights will attendees gain from the Panera Bread session?
Attendees will explore the factors that contribute to success and failure in product launches, particularly focusing on consumer perceptions and the 4Ps of marketing.
Who are the key speakers at Prodege’s sessions?
Nicole Zwolinski from Prodege, Charlie Rader from Procter & Gamble, Veronica Summers from Panera Bread, and Alay O’Briants, Prodege's Vice President of Sales.
How does Prodege utilize AI in market research?
Prodege employs advanced Conversational AI tools that facilitate multiple real-time participant interactions, significantly improving the efficiency of qualitative research processes.
