Strategic Growth Investment for Procede Software
Investment positions Procede Software to accelerate innovation and expand its leadership in the commercial vehicle ecosystem
Procede Software, a leading provider of enterprise-level dealer management systems for the commercial vehicle industry, recently announced a strategic majority investment from Rubicon Technology Partners, a notable private equity firm dedicated to enhancing enterprise software companies. This new partnership is set to bolster Procede's ability to innovate and solidify its presence in the commercial vehicle space.
With over two decades of experience, Procede Software offers the pioneering DMS platform known as Excede, renowned for its reliability and comprehensive integration capabilities across dealership departments. These advantages make it a trusted choice for dealerships across North America, where Procede's solutions empower businesses to boost operational efficiency and enhance decision-making processes. Recently, Procede introduced Procede Intelligence, which adds advanced AI capabilities to its current offerings.
“This investment signifies a substantial milestone for Procede,” stated Larry Kettler, CEO and Chairman of Procede Software. “From the very beginning, our philosophy has been centered on listening to our customers, investing in innovation, and delivering significant value. With Rubicon’s extensive experience in the industry, we can accelerate our mission by enhancing our product suite and developing more integrations within the commercial vehicle ecosystem.”
Ben Falloon, Principal at Rubicon, expressed enthusiasm about the partnership, noting, “Procede Software aligns perfectly with the innovative product leadership and customer-focused culture that we prioritize at Rubicon. We are thrilled to join forces with Larry and the entire Procede team as they embark on this exciting phase of growth and innovation.”
About Procede Software
Founded in 2001, Procede Software has established itself as a prominent provider of enterprise-level Dealer Management Solutions, primarily catering to the heavy-duty commercial vehicle sector and adjoining markets. The company’s Excede platform is trusted by leading dealerships in the United States, Canada, and Australia for its robust features, reliability, and seamless integration with original equipment manufacturers (OEMs). With advanced features built on Microsoft SQL Server, combined with emerging AI capabilities and modern workflows, Excede provides the data-driven insights necessary for dealerships to maintain their competitive edge.
About Rubicon Technology Partners
Rubicon Technology Partners is a middle-market private equity firm dedicated to investing in enterprise software companies boasting innovative products and strong management teams. Established in 2012 and managing over $4 billion in assets, Rubicon employs a hands-on approach to facilitate the growth and scalability of portfolio companies, utilizing best practices and operational expertise acquired through numerous acquisitions.
Future Prospects of Procede Software
As Procede Software moves forward with this investment from Rubicon, the focus will be on leveraging the partnership to enhance product offerings and integration capabilities. Customers can anticipate advancements in the Excede platform, as Procede aims to not only maintain but expand its influence in the market. This strategic move is poised to unlock new opportunities for growth and innovation, ultimately benefiting the dealership customers who rely on Procede's systems.
Conclusion: A Bright Future Ahead
In summation, Procede Software's decision to partner with Rubicon Technology Partners marks a significant step towards enhancing its operational capabilities and continuing its legacy of serving the commercial vehicle industry. With a clear vision for the future and a commitment to innovation, Procede is poised for substantial growth. This partnership is not just about investment; it’s about empowering the next generation of solutions that will redefine how dealerships operate and thrive in a competitive landscape.
Frequently Asked Questions
What is the significance of the investment for Procede Software?
The investment from Rubicon Technology Partners enables Procede Software to amplify its innovation, enhance its product offerings, and strengthen its presence in the commercial vehicle industry.
What features does Procede Software's Excede platform offer?
Excede offers comprehensive functionality for dealerships, providing reliable integrations, operational efficiencies, and advanced capabilities like AI to support decision-making.
Who is the primary investor in Procede Software?
Rubicon Technology Partners is the primary investor, known for its focus on scaling enterprise software companies.
How long has Procede Software been in operation?
Procede Software has been operating since 2001, establishing itself as a key player in dealer management solutions over the years.
What is the strategic objective of Rubicon Technology Partners?
Rubicon's strategic objective is to invest in and collaborate with companies to drive innovation, scalability, and operational excellence in software development.