PrizePicks Enhances Partnership with SHOTS for Continued Engagement
Sports entertainment leaders have joined forces to forge a stronger bond through 2028. PrizePicks, recognized as the premier sports entertainment operator in North America, has announced an exciting multi-year partnership extension with SHOTS, a popular media company. This collaboration aims to deepen the connection between PrizePicks players and the unique shows and personalities showcased by SHOTS.
Key Aspects of the Renewed Collaboration
With this partnership, PrizePicks will retain its category exclusivity across various areas of sports entertainment, including fantasy sports, prediction markets, event contracts, and exciting free-to-play experiences. The partnership will also see PrizePicks continue to serve as a leading sponsor across SHOTS' diverse lineup of shows, such as the engaging Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy. Moreover, this collaboration introduces integrations with notable SHOTS talent, including the NELK Boys' Kyle Forgeard, Salim Sirur, Aaron 'Steiny' Steinberg, and MMA champion 'Suga' Sean O'Malley, enhancing the overall viewer experience.
Focus on Authentic Engagement and Community Connections
According to Mike Quigley, the Chief Marketing Officer of PrizePicks, SHOTS is a powerful online force that aligns seamlessly with their objective to engage fans and players where they naturally spend their time. He expressed enthusiasm for the ongoing partnership, noting its evolution and the ways it connects with the community in authentic and meaningful manners.
Integration of Responsible Gaming Initiatives
The partnership also marks a reunion between PrizePicks and the well-known Theo Von, including sponsorship of his popular podcast, This Past Weekend with Theo Von. This collaboration is set to feature podcast integrations, along with a dedicated initiative focusing on Responsible Gaming led by Von. The project aims to deliver Responsible Gaming messaging and content designed to advocate for informed play and promote healthy engagement. Through Von's genuine voice and wide audience reach, this initiative aspires to connect with fans in a manner that is accessible and culturally relevant, reflecting both PrizePicks' and Von's commitment to Responsible Gaming practices.
Content Development Fund and New Programming
In a strategic development, PrizePicks has launched a Content Development Fund intended to foster new programming and creative ventures throughout the partnership duration. Some early projects include Speakeasy, hosted by Emmanuel Acho, LeSean 'Shady' McCoy, Kieran Hickey-Semple, and Trey White, alongside new content featuring former MMA star Jorge Masvidal and football player Shilo Sanders. The collaboration will also see both brands work together on co-branded live events and activations throughout the year.
Community Impact Through Fundraising Initiatives
In one of their recent initiatives, PrizePicks collaborated with SHOTS for the notable NELK's 100 Mile Run Challenge, spearheaded by Kyle Forgeard, which successfully raised over $300,000 for cancer research. Such fundraising efforts underscore the companies' commitment to positively impacting the community while building their brands.
Adhering to Compliance and Responsible Practices
As PrizePicks continues to expand its influence across various regions, it remains dedicated to upholding the highest standards of compliance, integrity, and Responsible Gaming initiatives. Recently, the company achieved accreditation from the National Council on Problem Gambling (NCPG) in 2025, marking it as the first and only fantasy sports operator to receive this esteemed certification.
About PrizePicks and Its Mission
PrizePicks stands as a leader in sports entertainment within the United States. Based in Atlanta, Georgia, the company provides innovative skill-based fantasy games designed to engage and excite sports enthusiasts nationwide. Currently operating in over 45 jurisdictions, PrizePicks is persistently working to enhance the sports experience for all fans. To learn more about their offerings, you can visit their official website.
Frequently Asked Questions
What is the focus of the partnership between PrizePicks and SHOTS?
The partnership primarily aims to enhance the engagement of sports fans through innovative entertainment while promoting Responsible Gaming initiatives.
Who are some of the personalities involved in this partnership?
Notable personalities include Theo Von, the NELK Boys, Kyle Forgeard, Salim Sirur, Aaron 'Steiny' Steinberg, and MMA champion 'Suga' Sean O'Malley.
How does the Content Development Fund support new programming?
The fund is designed to support creative opportunities and new programming, promoting exciting shows and projects within the collaboration.
What is the significance of the Responsible Gaming initiative?
This initiative aims to promote informed play and encourage healthy engagement among players, reflecting a commitment to player safety and responsible practices.
How has PrizePicks demonstrated its commitment to community engagement?
PrizePicks has actively participated in fundraising initiatives, such as NELK's 100 Mile Run Challenge, which raised substantial funds for cancer research.
