Primis Strengthens Partnership with HUMAN for Digital Advertising
Today, Primis, a leading discovery platform, announced an exciting development in its ongoing collaboration with HUMAN Security, a top cybersecurity firm dedicated to ensuring safe online experiences. This enhanced partnership aims to address the widespread concerns regarding digital fraud within the advertising landscape.
Transitioning to Proactive Strategies
In this new phase of cooperation, Primis is moving from a reactive post-bid monitoring system to a proactive approach through HUMAN's Ad Fraud Defense solution. This shift will enable Primis to filter bids before they enter their marketplace, effectively curbing invalid traffic. By leveraging these pre-bid detection capabilities, Primis aims to deliver a more transparent and efficient advertising experience for all stakeholders involved.
The Impact of Pre-Bid Filtering
Maayan Segal, COO of Primis, emphasized the significance of this transition, stating, "Implementing HUMAN's pre-bid filtering capabilities is a game-changer in reducing ad fraud before it enters the ecosystem. This new strategy allows us to verify that our ad inventory is reliable prior to reaching our clients, empowering advertisers in their decision-making process and reinforcing trust within the programmatic advertising space."
Commitment to Integrity in Advertising
Rick Holtman, SVP Sales, Media Security at HUMAN Security, expressed enthusiasm about the strengthened partnership, commenting, "I'm thrilled to welcome Primis back to HUMAN and to see them deepen their integration with our Ad Fraud Defense, further strengthening trust within the advertising ecosystem." The Ad Fraud Defense solution offered by HUMAN is vital for ad tech platforms aiming to connect with real human audiences, employing advanced analytics to detect and mitigate ad fraud.
Benefits for Publishers and Advertisers
By integrating HUMAN Security's cutting-edge ad fraud detection technology, Primis is better equipped to enhance the integrity of its ad inventory. This collaboration not only benefits publishers but also delivers increased value to clients, aligning with the industry's evolving demands for transparency and control over ad placements.
About Primis
Primis is recognized as a leader in Video Discovery, boasting a video ad monetization platform that significantly boosts revenue for publishers by facilitating the discovery of high-quality video content. With a trusted network of over 200 digital publishers, Primis connects with more than 450 million unique users each month, offering an engaging experience that promotes deeper content exploration.
Additionally, Primis has developed Sellers.guide, an innovative tool designed to manage and optimize ads.txt files. This resource provides valuable insights and industry benchmarks, supporting transparency and operational efficiency in the programmatic advertising realm.
Primis is a part of Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG), showcasing its reputable standing in the advertising sector.
Frequently Asked Questions
What is the main goal of the expanded partnership between Primis and HUMAN?
The partnership aims to enhance integrity and transparency in digital advertising by implementing advanced fraud detection measures.
How does the pre-bid filtering approach work?
Pre-bid filtering enables Primis to analyze bid requests prior to submission, preventing invalid traffic from entering the marketplace.
Who is the Chief Operating Officer of Primis?
Maayan Segal serves as the COO of Primis, leading the company's strategic initiatives.
What technology is Primis integrating from HUMAN Security?
Primis is integrating HUMAN's Ad Fraud Defense technology, which focuses on pre-bid detection and fraud mitigation.
What additional tools does Primis offer to enhance advertiser experience?
Primis offers Sellers.guide, a free tool that assists in managing and optimizing ads.txt files, promoting transparency and operational efficiency.
