Prima's Acquisition by Sky Marketing Corporation
Pioneering the wellness space, Prima, known for its award-winning, science-backed approach to whole body health, has entered a new stage in its journey. Recently acquired by Austin's esteemed Sky Marketing Corporation, this move is set to propel Prima forward in the wellness market. This strategic acquisition between two forward-thinking companies signals a commitment to continue delivering high-quality hemp cannabinoid products.
Creating a Solid Foundation in Wellness
Founded in 2018 by visionaries Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers, Prima offers a comprehensive range of skincare, body care, and supplements rooted in organic hemp CBD and thoughtful botanical ingredients. With a steadfast emphasis on sustainability, accountability, and transparency, Prima has succeeded in establishing a national retail presence.
Challenges and Strategic Resilience
Despite challenges within the CBD industry, including legal hurdles, Prima has shown resilience. In 2023, the company reassessed its framework and pausing operations temporarily, showcasing its adaptability and strategic focus. With this acquisition, Prima is primed to rediscover its foundational principles and continue its legacy of producing unmatched CBD skincare and body care products.
Sky Marketing Corporation’s Commitment to Growth
Sky Marketing Corporation, a reputable entity in the hemp market since 2015, is dedicated to optimizing the health benefits of cannabinoid products sold across 45 states. With an impressive portfolio that includes veteran-founded brands like Hometown Hero and innovative offerings such as ORCA—aimed at athletes—Sky is strategically positioning itself for future growth.
Welcoming Prima into the Family
Olivia Le Meur, the Chief Operating Officer at Sky Marketing, expressed enthusiasm over the acquisition, stating, "Prima fills an important void in our portfolio by offering the highest quality skincare and body care we've ever seen in the CBD industry." This acquisition reflects a mutual dedication to cultivating a robust and loyal customer base dedicated to wellness.
Nurturing Core Values and Standards
As the company elevates, co-founder Jessica Assaf will remain an integral part of Prima's mission as a brand advisor. She emphasizes the importance of staying true to the brand’s core values during this transition. Her commitment ensures the standards of quality and efficacy remain at the forefront.
Positioned for Success
Despite ongoing challenges in the cannabis landscape, Prima is strategically positioned to thrive. With a legacy of proven products and a commitment to quality, the brand has the potential to dominate the wellness platform space, paving the way for innovative products and reliable solutions.
About Prima
Prima stands as a leader in the whole body wellness sector, focusing on creating powerful plant-based therapeutic skincare, body care, and dietary supplements. Their dedication to harnessing the benefits of organic hemp CBD combined with clinical studies ensures optimal quality and effectiveness in every product.
About Sky Marketing Corporation
Since its inception in 2015, Sky Marketing Corporation has diligently worked towards making natural plant-based solutions accessible to everyone. Through an extensive array of hemp-derived wellness products, the company aspires to improve health and wellbeing, setting a benchmark in the industry through innovation and verified efficacy.
Frequently Asked Questions
What does the acquisition mean for Prima’s future?
The acquisition signifies a fresh start for Prima, with a focus on expanding its offerings in CBD skincare and wellness products.
Who are the founders of Prima?
Prima was founded by Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers back in 2018.
What products does Sky Marketing offer?
Sky Marketing has a diverse portfolio including hemp cannabinoid products, edibles, drinks, and now, CBD skincare and body care.
How has the CBD industry affected Prima?
Prima faced operational challenges within the legal framework of the CBD industry, leading to a temporary pause to reassess its growth strategy.
What is the vision of both companies post-acquisition?
Both companies aim to leverage their strengths to enhance the availability of high-quality wellness products, focusing on cannabinoids and natural solutions for health.
