Pricer Introduces New Global Consumer Insights Study
Pricer, a leader in retail technology, has announced its participation at the National Retail Federation Expo in New York City, scheduled for early January 2026. This event promises to spotlight transformative initiatives shaping the retail landscape.
Key Findings on In-Store Shopper Behavior
At the NRF event, Pricer will unveil a comprehensive study that surveys 5,000 consumers from various countries. This independent research sheds light on what drives today's in-store shoppers and presents valuable insights for retailers looking to adapt to emerging consumer trends.
Understanding Consumer Motivations
The study highlights significant shifts in shopper motivations and behaviors, emphasizing how these changes will impact retail strategies over the next decade. Retailers have to stay a step ahead to meet evolving consumer expectations.
The Importance of Digital Transformation
As businesses strive to enhance the in-store experience, digital solutions play a pivotal role. Pricer's findings stress that embracing technology is essential for modern retail success.
Exploring Shelf Awareness
During the expo, Pricer will host a session titled "Shelf Awareness: How Smart Stores Win Shoppers." Here, industry experts will discuss the critical role of shelf edge communication in retail today. They will explore how the concept of 'shelf awareness' serves as the backbone of modern retail.
Adapting to Rising Shopper Expectations
Modern consumers, particularly from the Gen Z demographic, have increasing demands for transparency in product offerings and a desire for sustainable practices. This session aims to clarify how retailers can effectively cater to these expectations.
Meet Pricer at NRF 2026
Attendees are encouraged to visit Pricer at Booth #6229 at the Jacob K. Javits Convention Center. Here, the company will showcase innovative solutions tailored to enhance the retail experience. This is a unique opportunity to engage with the Pricer team and discover the future of connected shelf technology.
Contact Information
For additional inquiries about Pricer or the NRF event, individuals can contact:
Finn Wikander, Chief Product Officer, +46 705 233077
Anna Gnyria, Global Marketing Manager, +46 73 638 63 64
About Pricer
Founded in 1991 in Sweden and listed on Nasdaq Stockholm, Pricer is at the forefront of the digital transformation in retail. Offering high-performing and energy-efficient solutions, Pricer empowers retailers worldwide to elevate shopping experiences and operational efficiency. With over 350 million electronic shelf labels deployed in more than 28,000 stores in over 70 countries, Pricer continues to innovate in the retail sphere.
Frequently Asked Questions
What will Pricer reveal at NRF 2026?
Pricer will unveil a new global study on consumer insights and trends in retail, focusing on shelf awareness.
Where can attendees find Pricer at the expo?
Pricer will be exhibiting at Booth #6229 at the Jacob K. Javits Convention Center.
Who will be featured in the session about shelf awareness?
The session will feature Pricer's Chief Product Officer, Finn Wikander, and Rob Smith, Technology Officer at East of England Co-op.
Why is shelf awareness important?
Shelf awareness helps retailers communicate better with shoppers, driving informed purchasing decisions and improving the shopping experience.
How does Pricer support digital transformation in retail?
Pricer provides advanced technology solutions that enhance in-store communication and streamline retailers' operations.
